Crisis Management Meta-Analysis
Introduction
Martin Esiend, Petar Gidakovic and Vesna Zabkar seek studies on crisis management
Author: Petar Gidaković
Dear colleagues,
Together with professors Martin Eisend and Vesna Zabkar, I am conducting a meta-analysis on the effects of brand crisis management strategies (apologies, denials, product recalls, compensations, advertising, etc.) on firm performance and consumer outcomes (brand trust, reputation, attitudes, behavioral intentions, etc.). Should you have any work on the topic, we would be happy to include it in our study. Please send your paper and/or results to petar.gidakovic@ef.uni-lj.si
Thank you very much in advance and kind regards,
Petar Gidakovic