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Category: Marketing Strategy

COBIIR 2023

5th International Colloquium on Corporate Branding, Identity, Image and Reputation, London, 21–23 Sep 2023; Deadline now 15 Jun

revisits

May 6, 2023

American Econ Rev

American Economic Review, 113(5)

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Apr 29, 2023

J Strat Mar

Journal of Strategic Marketing, 31(2)

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Apr 29, 2023

Cal Man Rev

California Management Review, 65(2)

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Apr 24, 2023

Journal of Marketing News, April 2023

A Roundup of JM Awards, Articles in the News, and more

journals

Apr 19, 2023

Product or Brand Anthropomorphism

Unpublished empirical studies about anthropomorphism are requested

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Apr 16, 2023

J Man

Journal of Management, 49(5)

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Apr 15, 2023

J Poli Economy

Journal of Political Economy, 131(4)

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Apr 15, 2023

Mar Intell Planning

Marketing Intelligence & Planning, 41(3)

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Apr 15, 2023

J Man Studies

Journal of Management Studies, 60(3)

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Apr 8, 2023