J Strat Mar
Introduction
Journal of Strategic Marketing, 31(2)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Culture is in the eye of the beholder: using metaphoric representations of cultural values to enhance consumer digital engagement
—Yuliani Suseno & Doan T. Nguyen [] []
The contribution of managerial ability on customer satisfaction: an empirical investigation
—Thanh Ngo, Shirley Mai, Judy Siguaw & Surendranath Jory [] []
Negative customer engagement in emerging markets: cognitive dimension
—Diem Khac Xuan Do, Kaleel Rahman, Linda J. Robinson & Jana Bowden [] []
Alleviating inequity and promoting a moral economy through Fair Trade: how can reluctant consumers become part of the solution?
—Monica M. Popa Sârghie & John Pracejus [] []
Understanding social customer relationship management adoption: qualitative insights
—Thilini Chathurika Gamage, Athula Gnanapala & Nicholas J Ashill [] []
Post-COVID reorientation of the Sharing economy in a hyperconnected world
—N. Meenakshi [] []
The role of plot in brand story construction: A neurophysiological perspective
—Stefanie Kühn & Christo Boshoff [] []