Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 41(3)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Decoding consumers’ CSR scepticism: service recovery experience perspective
—Mihir Kumar Kushwah, Himanshu Shekhar Srivastava [Google Scholar]
Creating brand love for payment apps through emotions
—Sushant Kumar, Sanjeev Prashar, Arunima Shah []
Consumer discrimination in service recovery situations
—Simoni F. Rohden, Cristiane Pizzutti []
Permission marketing: a systematic review of 22 Years of research
—Swapnarag Swain, Charles Jebarajakirthy, Haroon Iqbal Maseeh, Raiswa Saha, Nimit Gupta, Rajni Grover []
Did you find this review helpful?
—Shabnam Azimi, Yana Andonova []
Post-purchase behaviour triggers in branded mobile shopping apps
—Costinel Dobre, Anca-Maria Milovan, Gheorghe Preda, Remus Naghi []
Explaining consumer–brand forgiveness through the lens of narcissism
—Nikoletta-Theofania Siamagka []
Formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople’s grit
—Fortune Edem Amenuvor, Kobby Mensah, Atsu Nkukpornu, Henry Boateng, Frank Akasreku, Kwasi Owusu-Antwi [Google Scholar]