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Academy of Management Journal, 69(2)
Journal of Marketing, 90(3)
Journal of Political Economy, 134(4)
Journal of Strategic Marketing, 34(2)
Strategic Management Journal, 47(5)
American Economic Review, 116(4)
Journal of Product & Brand Management, 35(4)
Journal of Political Economy, 134(3)
Journal of Product & Brand Management, 35(3)
Strategic Management Journal, 47(4)
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