J Strat Mar
Introduction
Journal of Strategic Marketing, 34(2)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Prospector orientation and CSR: the moderating role of national philanthropic environments
—Alexey V. Semenov & Arilova Randrianasolo []
Are eco-labels able to go beyond signaling environmental benefits? using eco-labels to communicate the economic value of sustainability in food products
—Daniela Langaro, Sandra Maria Correia Loureiro & Mariana Brântuas []
Beyond borders: how national culture and consumer ethnocentrism shape purchase intentions in Latin America
—Iliana E. Aguilar-RodrÃguez, Leopoldo G. Arias-Bolzmann, Luciano Barcellos-Paula, Geovanni F. Tapia-Andino & Ana Belén Tulcanaza-Prieto []
Apprehending corporate social responsibility in Iranian banking: managerial and consumer perspectives combined
—Maryam Mojdehy & Francesc Relano []
Understanding metaverse marketing: open digital living space and marketing strategies
—Jixiao Wang & Chong Wang []