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J Strat Mar

Introduction

Journal of Strategic Marketing, 34(2)

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs


Prospector orientation and CSR: the moderating role of national philanthropic environments
Alexey V. Semenov & Arilova Randrianasolo []

Are eco-labels able to go beyond signaling environmental benefits? using eco-labels to communicate the economic value of sustainability in food products
Daniela Langaro, Sandra Maria Correia Loureiro & Mariana Brântuas []

Beyond borders: how national culture and consumer ethnocentrism shape purchase intentions in Latin America
Iliana E. Aguilar-Rodríguez, Leopoldo G. Arias-Bolzmann, Luciano Barcellos-Paula, Geovanni F. Tapia-Andino & Ana Belén Tulcanaza-Prieto []

Apprehending corporate social responsibility in Iranian banking: managerial and consumer perspectives combined
Maryam Mojdehy & Francesc Relano []

Understanding metaverse marketing: open digital living space and marketing strategies
Jixiao Wang & Chong Wang []