J Mar
Introduction
Journal of Marketing, 90(3)
POSTING TYPE: TOCs
Editorial
Cementing JM’s Impact on the Marketing Ecosystem: Empirical Execution
—Jan-Benedict E.M. Steenkamp, Marc Fischer, Kelly L. Haws, Maura L. Scott and Rebecca J. Slotegraaf []
From Tools to Agents: Meta-Analytic Insights into Human Acceptance of AI
—Bingqing Li, Edward Yuhang Lai and Xin (Shane) Wang []
The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?
—Beth L. Fossen, Philip Kim and Inyoung Chae []
Consequences of Bottle Bills: How Bottle Deposit Return Schemes Affect Retail Prices and Lead Consumers to Larger Package Sizes
—Kristopher O. Keller and Jonne Y. Guyt []
In-Store Advertising with Digital Signage
—Dennis Herhausen, David de Jong and Dhruv Grewal []
How Can a Firm Suppress Shareholders’ Punitive Reaction to Its Disengagement from a Geopolitically Uncertain Market?
—Vivek Astvansh, Kamran Eshghi, Hesam Shahriari and Wei Shi []
Customers’ Review Content and Their Referral and (Re)Purchase Behaviors
—Ruhan Liu, Wanqing Zhang and Pradeep K. Chintagunta []
Healthy Relationships and Healthy Eating: How Stressful Events and Social Support Affect Indulgence
—Chiraag Mittal, Reza Mousavi and Kelly L. Haws []