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Category: Marketing Research

Mar Sci

Marketing Science, 41(6)

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Path Modeling

Path Modeling with Interactions and Indirect Effects in R, Mplus, and Stata

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EiC at JMR

Rebecca Hamilton will be the next Editor-in-Chief of the Journal of Marketing Research

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Methods in Management

Data and Research Methods in Business Management: Challenges and Analysis, Edited book; Expressions of interest deadline 5 Jan 2023

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