Mar Sci
Introduction
Marketing Science, 41(6)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media
—Yang Wang, Marco Shaojun Qin, Xueming Luo, and Yu (Eric) Kou [] []
Invited Commentary – ‘How Support for Black Lives Matter Impacts Consumer Responses on Social Media’
—Jacquelyn S. Thomas and Pradeep K. Chintagunta []
Rejoinder: Heterogeneous Impact of Brands’ Support for Black Lives Matter on Consumer Responses
—Yang Wang, Marco Shaojun Qin, Xueming Luo, and Yu (Eric) Kou []
Price Frictions and the Success of New Products
—Diego Aparicio and Duncan Simester [] []
The Value of Descriptive Analytics: Evidence from Online Retailers
—Ron Berman and Ayelet Israeli [] []
Superior Knowledge, Price Discrimination, and Customer Inspection
—Xi Li and Zibin Xu [] []
Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India
—Yewon Kim, Pradeep K. Chintagunta, and Bhuvanesh Pareek [] []
Slotting Fees and Price Discrimination in Retail Channels
—Sreya Kolay and Greg Shaffer [] []
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales
—Ali Goli, Simha Mummalaneni, Pradeep K. Chintagunta, and Sanjay K. Dhar [] []