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INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Calls: Other

Author: Pantea Foroudi

Invitation to contribute

Data and Research Methods in Business Management: Challenges and Analysis, Palgrave

ÌýThere has been a growing interest in the subject of research methodology: issues and perspectives, tools and techniques, principles and foundations in recent years amongst academics and researchers. There is a belief that a successful PhD research is gained through delivering better data analysis and methodology in order to help the researchers and decision-makers. The significant role of research methodology is to develop and maintain relationships among academics and Practitioners. There is an extensive interest in today’s society about how the research could enhance the company view by key stakeholders such as investors and shareholders, consultants, consumers and customers (both internal and external), members of the local community and employees. The challenge is to explore new and effective ways to harness the power of the academic research quality in interactive, immediate and innovative ways. Any successful communication campaign will include them in its strategy. The most exciting aspect of this book is that readers will be exposed to differing methods and approaches applied to internal stakeholders and businesses research design. The methods could range from qualitative, quantitative, case studies, social narrative, etc.

If you are interested, please contact Pantea Foroudi (P.Foroudi@mdx.ac.uk) by 5 Jan 2023

Full Submission: 1 June 2023