Block scheduling in practice: An optimal decomposition strategy for nonidentical operating rooms
—Vincent J. J. van Ham, Alex Kuiper, Robert H. Lee []

The hidden keywords: An algorithmic approach to uncovering the value of negative keywords in search advertising
—Hieu Pham, Vasileios Pavlopoulos, Ravi Patnayakuni, Steven Verderbar, Kylee Bliss []

Incentive contract design for supplier reliability: The role of asymmetric information on reliability level and improvement costs
—Yutian Li, Sammi Y. Tang []

Impacts of unscheduled services on outpatient care
—Wei Gu, Xiaohui Zhao, Dan Zhang, Xiangbin Yan []

The post Dec Sciences appeared first on 蹤獲扦夥厙.

Paying It Forward: Generalized Reciprocity in Mass Opinion on Foreign Aid
—Joonbum Bae and Changkeun Lee []

Levels of Office and Voter Accountability for Democratic Norm Violations
—Tadeas Cely and others []

You���re Making Us Look Bad: Can Partisan Embarrassment Dampen Partisanship and Polarization?
—Elizabeth C Connors and others []

Designing Passwords for Web Survey Access: The Effects of Password Length and Complexity on Survey and Panel Recruitment
—Georg-Christoph Haas and others []

Conditioning Public Opinion Perceptions by ���Survey Methods 101���: Informing, Engaging, and Motivating Individuals for Critical Processing of Public Opinion Polls
—Ozan Kuru []

How to Estimate Public Support for Political Violence and Why It Matters: Impact of Sampling, Engagement Checks, and Question Phrasing
—Robert A Pape and Christopher G Price []

Lost in Words: Framing Effects on Public Willingness to Fight
—Ding-Yi Lai and others []

Research Notes

How Empathy and Partisanship Affected Attitude Changes Following the Assassination of Shinzo Abe: Evidence from Panel Surveys
—Zeyu Lyu and Susumu Cato []

A Demonstration of Propensity-Score Weighting to Adjust a Social Media Nonprobability Sample Survey of Political Attitudes
—Michael S Pollard and others []

Polls in Context

Media Trust in the Americas, 2008���2023
—Jessica R Collier []

Book Review

Mia Costa. How Politicians Polarize: Political Representation in an Age of Negative Partisanship
—Andrew M O Ballard

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Posted by: P. K. Kannan

Call for Nominations: 2026 蹤獲扦夥厙-MRSIG Don Lehmann Award

The Marketing Research SIG of the 蹤獲扦夥厙 is seeking nominations for the 2026 Don Lehmann Award. This award is named after the legendary Donald R. Lehmann, who was the George E. Warren Professor of Business Professor at Columbia Business School. The award was established in 1997 and honors the Best Dissertation-based article recently published in the Journal of Marketing or Journal of Marketing Research. Please see below for a list of previous winners of the award.

We invite you to nominate yourself or any marketing scholar whose dissertation-based article was published in Journal of Marketing or Journal of Marketing Research in calendar years 2024 or 2025. Please send a nomination letter not exceeding 250 words with a brief outline of the marketing research contribution, along with the dissertation author’s name, address, phone numbers, e-mail address, full citation of the article and a PDF copy of the article by May 15, 2026 to P. K. Kannan (pkannan@umd.edu)

Each year an awards committee selected from the pool of past winners of the 蹤獲扦夥厙-MR SIG Don Lehmann award, current/past JM and JMR editors, and at-large quantitative research scholars will be formed to select the winners.

This award will be presented in July at the 2026 Summer Educators’ Conference.

K. Kannan, Chair, Marketing Research SIG

Previous 蹤獲扦夥厙-MRSIG Don Lehmann Award Winners

2025 ��� (Joint Winners) Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg, and Andreas Lanz AND Min Kim and Jie Zhang
2024 ��� Shunyuan Zhang, Dokyun Lee, Param Singh and Tridas Mukhopadhyay
2023 ��� (Joint Winners) Ishita Chakraborty, Minkyung Kim, and K. Sudhir AND Zijun (June) Shi, Xiao Liu , and Kannan Srinivasan
2022 ��� (Joint Winners) Tianxin Zou and Baojun Jiang AND Xian Gu and P.K. Kannan
2021 ��� (Joint Winners) Minkyung Kim, K. Sudhir,泭 Kosuke Uetake, and Rodrigo Canales AND Andreas Lanz, Jacob Goldenberg, Daniel Shapira, and Florian Stahl
2020 ��� (Joint Winners) Christian Hughes, Vanitha Swaminathan, and Gillian Brooks AND Xuan Liu, Savannah W. Shi, Thales Teixeira, and Michel Wedel
2019 ��� (Joint Winners) Courtney Paulson, Lan Luo, Gareth M. James AND Amalesh Sharma, Alok R. Saboo, V. Kumar
2018 ��� Daniel M. McCarthy, Peter S. Fader, and Bruce G.S. Hardie
2017 ��� (Joint Winners) Sarang Sunder, V. Kumar, Yi Zhao AND Anindita Chakravarty, Rajdeep Grewal
2016 ��� (Joint Winners) V. Kumar, Xi (Alan) Zhang, Anita Luo AND Valeria Stourm, Eric T. Bradlow, Peter S. Fader
2015 – Seshadri Tirunillai, Gerard J. Tellis
2014 ��� Anita Luo, V. Kumar
2013 ��� Sanjay Puligadda, Bill Ross, Rajdeep Grewal
2013 ��� Oliver Rutz, Randy Bucklin
2012 ��� Andrew Stephen, Oliver Toubia
2011 ��� Michael Trusov, Anand Bodapati, Randy Bucklin
2010 ��� Andrew Petersen, V. Kumar
2009 ��� Lan Luo, P.K. Kannan, Brian Ratchford
2008 ��� Joseph Pancras, K. Sudhir
2007 ��� Debora V. Thompson, Rebecca Hamilton, Roland Rust
2005 ��� Rajkumar Venkatesan, V. Kumar
2004 ��� Peter Verhoef
2003 ��� Kay Lemon, Tiffany White, Russ Winer
2002 ��� Vanitha Swaminathan, Richard Fox, Srinivas Reddy
2001 ��� Werner Reinartz, V. Kumar
2001 ��� Sanjeev Varki, Bruce Cooil, Roland Rust
2000 ��� Venkatesh Shankar, Greg Carpenter, Lakshman Krishnamurthi
1999 ��� K. Sivakumar, S.P. Raj
1998 ��� Adam Finn, Ujwal Kayande
1997 ��� V. Seenu Srinivasan, Chan Su Park

The post Don Lehmann Award appeared first on 蹤獲扦夥厙.

Posted by: Rebecca Hamilton

JMR Updates – April 2026

Congratulations to JMR���s Green/Rao Award Finalists!

JMR���s recognizes the “Journal of Marketing Research article published in the last calendar year that shows or demonstrates the most potential to contribute significantly to the practice of marketing research and research in marketing.” This year’s finalists are:

• “” by Verena Schoenmueller, Simon J. Blanchard, and Gita Venkataramani Johar
• “” by Muzeeb Shaik, John P. Costello, Mike Palazzolo, Adithya Pattabhiramaiah, and Shrihari Sridhar
• “” by Mike Palazzolo, Zoey Hu, Kusum Ailawadi, and Adithya Pattabhiramaiah
• “” by Shiri Melumad and Robert J. Meyer
• “” by Rachel Gershon, Alicea Lieberman, and Sydney E. Scott

Join Us in Celebrating Finalists for JMR���s Weitz-Winer-O���Dell Award

JMR‘s “recognizes Journal of Marketing Research articles that have made the most significant long-term contribution to marketing theory, methodology, and/or practice.” This year’s finalists are:

• “” by Stephan Seiler, Anna Tuchman, and Song Yao
• “” by Eesha Sharma, Stephanie Tully, and Cynthia Cryder
• “” by Mike Palazzolo and Adithya Pattabhiramaiah
• “” by Srinivas Tunuguntla and Paul R. Hoban
• “” by Colleen M. Harmeling, Martin Mende, Maura L. Scott, and Robert W. Palmatier

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Posted by: P. K. Kannan

Call for Nominations: 2026 V. Seenu Srinivasan Young Scholar Award in Quantitative Marketing

The Marketing Research Special Interest Group of the 蹤獲扦夥厙 is seeking nominations for the 2026 V. Seenu Srinivasan Young Scholar Award in Quantitative Marketing.

The award is facilitated by Stanford University, University of Memphis, and Friends of Seenu Srinivasan in honor of V. Seenu Srinivasan, Adams Distinguished Professor of Management Emeritus at Stanford University.

This award recognizes important contributions by a young scholar to quantitative marketing, with the quality of the journals and research weighted much more than quantity.泭 The quantitative research in marketing could be methodological, theoretical, and/or empirical.泭 A young scholar eligible for the award should have received a marketing (or related) doctoral degree no more than six years prior to receipt of the award. The award is based on a specific body of work, which is either published or accepted for publication in scholarly marketing journals.

The winner will be chosen by a three-member committee selected from current/past editors/senior editors/department editors/associate editors of premier marketing journals, and at large quantitative marketing scholars.泭With respect to the young scholar, please include (i) a nomination letter, not exceeding 250 words, highlighting scholar���s contribution to the theory and practice of quantitative marketing, (ii) PDF copies of three best papers (published or accepted), and (iii) a recent CV by May 15, 2026 to P. K. Kannan (pkannan@umd.edu).

This award will be presented in July at the 2026 蹤獲扦夥厙 Summer Educators’ Conference

K. Kannan, Chair, Marketing Research SIG

Previous 蹤獲扦夥厙-MRSIG V. Seenu Srinivasan Award Winners

2025 ��� Shunyuan Zhang
2024 ��� Zhenling Jiang
2023 ��� Andrey Simonov
2022 ��� Beth Fossen
2021 ��� Xiao Liu
2020 ��� Ron Berman
2019 ��� Eric Schwartz
2018 ��� Pinar Yildirim

The post V. Seenu Srinivasan Award appeared first on 蹤獲扦夥厙.

Posted by: P. K. Kannan

Call for Nominations: 2026 Gil Churchill Award

泭Nominations are being accepted for the 2026 Gil Churchill Award for Lifetime Achievement in Marketing Research. The Churchill Award honors Dr. Gilbert A. Churchill, Emeritus Professor of Marketing at the University of Wisconsin – Madison. Please see below for a list of previous winners of the award.

Nominations should include a letter not exceeding 250 words outlining the nominee���s contributions to marketing research including but not limited to new methodologies, seminal publications, books, awards, or other notable contributions to the field of Marketing Research and a copy of the latest CV. Please submit nominations by May 15, 2026 to P. K. Kannan (pkannan@umd.edu).

Each year an awards committee selected from the pool of past winners of the Churchill award, past editors of top marketing journals, and at-large quantitative research scholars will be formed to select the winners.泭泭The committee reserves the right to not select any recipient of the Churchill award in a given year.

The award will be presented in July at the 2026 Summer Educators’ Conference.

K. Kannan, Chair, Marketing Research SIG

Previous Gil Churchill Award Winners

2025 ��� Kannan Srinivasan, CMU and Birger Wernerfelt, MIT
2024 ��� Praveen Kopalle, Dartmouth College
2023 ��� Greg Allenby, The Ohio State University
2022 ��� Christine Moorman, Duke University
2021 ��� Harald J. van Heerde, University of New South Wales
2020 ��� Josh Eliashberg, University of Pennsylvania
2019 ��� Gerard J. Tellis, University of Southern California
2018 ��� Steven M. Shugan, University of Florida
2017 ��� Vithala R. Rao, Cornell University
2016 ��� Pradeep K. Chintagunta, University of Chicago
2015 ��� J.B. Steenkamp, University of North Carolina
2014 ��� Joel Huber, Duke University
2013 – A. Parasuraman, University of Miami
2012 – Gary Lilien, Pennsylvania State University
2011 – John R. Hauser, Massachusetts Institute of Technology
2010 – Robert Leone, Texas Christian University
2009 – V. Kumar, Georgia State University
2008 – Michel Wedel, University of Maryland
2007 – Dominique Hanssens, University of California, Los Angeles
2005 – Don Lehmann, Columbia University
2004 – J. Paul Peter, University of Wisconsin
2003 – Richard P. Bagozzi, Rice University
2002 – Frank Bass, University of Texas, Dallas
2001 – Donald Morrison, University of California, Los Angeles
2000 – Roland Rust, Vanderbilt University
1999 – Vijay Mahajan, University of Texas, Austin
1998 ��� V. Seenu Srinivasan, Stanford University
1997 – Bill Perreault, University of North Carolina
1996 – Paul Green, University of Pennsylvania

The post Gil Churchill Award appeared first on 蹤獲扦夥厙.

Competitive Dynamics in the Political Marketplace: How Donor Firms��� Political Wins Prompt Product-Market Peers to Appoint Politicians to Their Boards
—Zhiyan Wu and Wenjiao Cao []

Blinded versus Unblinded Review: A Field Study on the Equity of Peer-Review Processes
—Timothy J. Pleskac, Ellie J. Kyung, Gretchen B. Chapman, and Oleg Urminsky []

The Effect of a System for Sharing Best Practices Within Pre-Existing Peer Networks
—Shelley Xin Li and Tatiana Sandino []

Do Option Characteristics Predict the Underlying Stock Returns in the Cross-Section?
—Andreas Neuhierl, Xiaoxiao Tang, Rasmus T. Varneskov, and Guofu Zhou []

Guaranteed Demand and Corporate R&D
—Sharon Belenzon and Larisa Cioaca []

Employee Performance and Mental Well-Being: The Mitigating Effects of Transformational Leadership During Crisis
—Kristina Czura, Florian Englmaier, Hoa Ho, and Lisa Spantig []

Income Pools for Superstar Markets
—Timothy C.Y. Chan, Ningyuan Chen, and Craig Fernandes []

The Benefits of Delay to Online Decision Making
—Yaqi Xie, Will Ma, and Linwei Xin []

Institutional Ownership and Tail Risk Comovement in Banks
—Emmanuel T. De George, Nayana Reiter, Christina Synn, and Christopher Don Williams []

Improving Transparency and Verifiability in School Admissions: Theory and Experiment
—Rustamdjan Hakimov and Madhav Raghavan []

Analysts��� EPS-Decreasing Exclusions and Target Price Forecasts
—Stephannie A. Larocque, Yong Yu, and Wuyang Zhao []

Tail-GAN: Learning to Simulate Tail Risk Scenarios
—Rama Cont, Mihai Cucuringu, Renyuan Xu, and Chao Zhang []

Boosting Sales and Customer Welfare from Premade Foods (Let the Freshest Chicken Fly off the Shelf First)
—Dan Andrei Iancu, Jae-Hyuck Park, and Erica L. Plambeck []

Performance Ranks, Conformity, and Cooperation: Evidence from a Sweater Factory
—Anik Ashraf []

Economic Substance Behind Texas Political Anti-ESG Sanctions
—Shiva Rajgopal, Anup Srivastava, and Rong Zhao []

Trade-Offs in Leveraging External Data Capabilities: Evidence from a Field Experiment in an Online Search Market
—Xiaoxia Lei, Yixing Chen, and Ananya Sen []

Entrepreneurial Fundraising Strategies and the Gender Gap: Theory and Evidence from Equity Crowdfunding
—Thomas Hellmann, Ilona Mostipan, and Nir Vulkan []

Evaluating the Effect of Soda Taxes Using a Dynamic Model of Rational Addiction
—Jong Yeob Kim and Masakazu Ishihara []

Angry Borrowers: Ex Post Effects of Social Shaming on Debt Repayment
—Li Liao, Zhengwei Wang, Hongjun Yan, Jun Yang, and Congyi Zhou []

Dynamic Pricing for Two-Sided Marketplaces with Offer Expiration
—Yufeng Cao, Anton Kleywegt, and He Wang []

Big Data Availability and Asymmetric Voluntary Disclosures
—Clark Liu, Yancheng Qiu, Shujing Wang, and P. Eric Yeung []

Cross-Extrapolative Beliefs: Evidence from Equity Analysts
—Rex Wang Renjie and Patrick Verwijmeren []

Access to Debt and the Provision of Trade Credit
—Matthew Billett, Kayla Freeman, and Janet Gao []

Relatively Robust Multicriteria Decisions
—Thomas A. Weber []

Boardroom Centrality and Systematic Risk of Firms
—Yunsen Chen, Yao Lu, and Dengjin Zheng []

Accounting for Asymmetry in the Investment���q Relation: Redux of Financial Reporting Quality and Investment Efficiency
—Sunil Dutta, Lukasz Langer, and Panos N. Patatoukas []

A Modeling Framework for Tipping in the Presence of a Social Norm
—Laurens G. Debo and Ran I. Snitkovsky []

Communication, Learning, and Bargaining Breakdown: An Empirical Analysis
—Matthew Backus, Thomas Blake, Jett Pettus, and Steven Tadelis []

Pricing Control and Regulation on Online Service Platforms
—G矇rard P. Cachon, Tolga Dizdarer, and Gerry Tsoukalas []

Toward a Liquid Biopsy: Greedy Approximation Algorithms for Active Sequential Hypothesis Testing
—Kyra Gan, Su Jia, Andrew Li, and Sridhar Tayur []

SPAC IPOs and Sponsor Network Centrality
—Chen Lin, Fangzhou Lu, Roni Michaely, and Shihua Qin []

Minimum Viable Signal: Venture Funding, Social Movements, and Race
—Matt Marx, Qian Wang, and Emmanuel Yimfor []

Invest Local or Remote? The Effects of COVID-19 Lockdowns on Venture Capital Investment Around the World
—Pengfei Han, Chunrui Liu, Xuan Tian, and Kexin Wang []

Ultra-Fresh Fashion: Creating Demand with Freshness and Agility
—Li Chen, Hau Lee, and Shiqing Yao []

Do Professional Rankings Affect Analyst Behavior? Evidence From a Regression Discontinuity Design
—Michael J. Jung, Yiqing L羹, Hong Wu, and Yuhai Xuan []

Substitution Between Corporate Social Responsibility Activities: Evidence from Hiring and Mistreating Unauthorized Workers and Pollution
—Ying Huang, Ningzhong Li, and Xiaolu Zhou []

Mass Vaccination Scheduling: Trading Off Infections, Throughput, and Overtime
—Shanshan Luo and Steven M. Shechter []

Balancing External vs. Internal Validity: An Application of Causal Forest in Finance
—Huseyin Gulen, Candace E. Jens, and T. Beau Page []

Cut to the Curve: Underrecognition and Talent Loss from Forced Ranking in a Multinational Firm
—Brittany M. Bond []

How Causal Focus and Specificity in Risk Factor Disclosures Jointly Affect Investor Judgments
—G-Song Yoo and Hun-Tong Tan []

Designing Layouts for Sequential Experiences: Application to Cultural Institutions
—Ali Aouad, Abhishek Deshmane, and Victor Mart穩nez-de-Alb矇niz []

Consumer Demand with Social Influences: Evidence from an E-Commerce Platform
—El Hadi Caoui, Chiara Farronato, John J. Horton, and Robert Schultz []

Gender Gap in Startup Recruiting: Evidence from Changes in Termination Costs
—Francesco Castellaneta, Raffaele Conti, and Aleksandra Joanna Kacperczyk []

Adaptive Data Acquisition for Personalized Recommendations with Optimality Guarantees on Short-Form Video Platforms
—Junyu Cao and Yan Leng []

Capital Structure Effects Associated with the New Lease Accounting Standard
—Petrus Ferreira, Wayne R. Landsman, and Brian Rountree []

The post Man Sci appeared first on 蹤獲扦夥厙.

Posted by: Madhu Viswanathan

Dear colleagues,

This message is about videos and possible webinars on Measurement Error and Research Design.泭I authored a book of the same title about two decades ago –泭a most minute and intuitive dissection of measurement error and what it means for research design.泭泭I also had the privilege of teaching a PhD seminar on this topic for several decades.泭During the pandemic, I offered online workshops that aimed to enable deep understanding of measurement error and how it translates to the measurement of one thing and the measurement (or manipulation) of many things (i.e., the method). The main takeaways are as follows and relevant for researchers who use secondary or primary data.

• Deep understanding of measurement error at an intuitive (over and above statistical) level
• Confidence and ability to design measures and methods while minimizing measurement error
• Understanding the relationship between measurement and research design and translating it into conducting empirical research

Videos and materials from泭online workshops泭are now available on a泭.

Measurement Book泭n

Furthermore,泭Sage has produced additional videos where I elaborate on the various topics,泭which are available through institutional as well as trial subscriptions, linked below.

Measurement Error Sage Videos

Research Design Sage Videos

We seek your interest in measurement error and research design videos and possible webinars泭through a brief survey (5 minutes or less):

.

Based on responses to this survey, I can offer webinars. Additionally, if within my bandwidth,泭I will be honored to visit your classes virtually to provide some interaction and Q and A if you think it will be worthwhile. This is like much of what we do – a labor of love – and if my experience can be of some use, I will be happy to be there. However, I ask that the material that is viewable or readable be reviewed beforehand to make the synchronous interaction most productive. Additional background material is at the end of this message.

I will also maintain a website at泭that will be functional soon.

I request your help in publicizing this communication to audiences in the social sciences who may be interested.

Sincerely,

Madhu Viswanathan

Background materials

Book

Viswanathan, Madhubalan (2005),泭Measurement Error and Research Design, Sage泭Publications.

Edited Book

Tucker, Eric, Geoffrey Walford, and Madhubalan Viswanathan (2010),泭The Sage泭Handbook of泭Measurement,泭Sage Publications.

Articles

Viswanathan, Madhubalan (2022), ���Measurement Error and Research Design: Some泭 Practical Issues In Conducting Research,���泭泭and泭泭(Ed.)泭Measurement in Marketing (Review of Marketing Research, Vol. 19), Emerald Publishing泭Limited, Bingley, pp.泭75-94泭https://doi.org/10.1108/S1548-643520220000019004

Viswanathan, Madhubalan (2008), ���Measurement Error in Experimental Designs in Consumer Psychology, ���Handbook of Consumer Psychology,泭Editors, Haugtvedt, Herr, and Kardes, Erlbaum, 1133-1159.

Viswanathan, Madhubalan (2010), ���Understanding the Intangibles of Measurement in the泭Social Sciences,���泭Sage泭Handbook of Measurement, Editors, Eric Tucker, Madhubalan Viswanathan,泭and Geoffrey Walford, 285-311, Sage.

Tucker, Eric, Madhubalan Viswanathan, and Geoffrey Walford (2010), Introduction: How泭Social Scientists Generate, Modify, and Validate Indicators and Scales,泭The Sage泭Handbook of Measurement, Editors, Eric Tucker, Madhubalan Viswanathan, and Geoffrey泭Walford, 1-5, Sage.

The post Measurement Error and Research Design appeared first on 蹤獲扦夥厙.

Empirical Bayes When Estimation Precision Predicts Parameters
—Jiafeng Chen []

Firm Accommodation After Workplace Disability: Labor Market Impacts and Implications for Subsidy Design
—Naoki Aizawa, Corina Mommaerts, Stephanie Rennane []

Dynamic Incentives in Incompletely Specified Environments
—Gabriel Carroll []

Spatial Economics for Granular Settings
—Jonathan I. Dingel, Felix Tintelnot []

The Complexity of Multidimensional Learning in Agriculture
—Rachid Laajaj, Karen Macours []

Monotonicity and Robust Implementation Under Forward���Induction Reasoning
—Pierpaolo Battigalli, Emiliano Catonini []

Food Policy in a Warming World
—Allan Hsiao, Jacob Moscona, Karthik A. Sastry []

Trade and Domestic Distortions: The Case of Informality
—Rafael Dix-Carneiro, Pinelopi Goldberg, Costas Meghir, Gabriel Ulyssea []

Optimally���Transported Generalized Method of Moments
—Susanne Schennach, Vincent Starck []

An Experimental Evaluation of Deferred Acceptance: Evidence From Over 100 Army Officer Labor Markets
—Jonathan M.V. Davis, Kyle Greenberg, Damon Jones []

Optimal Shrinkage Estimation of Fixed Effects in Linear Panel Data Models
—Soonwoo Kwon []

The post Econometrica appeared first on 蹤獲扦夥厙.

Editorial

Artificial intelligence: what we know we���d like to know
—Maria Petrescu, Anjala S. Krishen []

Exploring corporate reputation and crisis communication
—Kalle Nuortimo, Janne Harkonen, Kristijan Breznik []

The role of internal social media in enhancing happiness at work
—Tom獺s Baviera, Benjam穩n Mar穩n-P矇rez []

The organizational impact in Kibs companies of certain digital marketing factors: digital capabilities and internet technologies
—Jorge Alberto Marino-Romero, Pedro R. Palos-Sanchez, F矇lix Velicia-Martin []

The D3HDRS approach: a novel clustering framework for customer experience management with a case study in the telecom sector of an emergent market
—Milton Soto-Ferrari, Odette Chams-Anturi, Juan P. Escorcia-Caballero []

The digital divide: psychographic segmentation in the Canadian banking context
—Omar H. Fares, Joseph Aversa, Seung Hwan (Mark) Lee []

Analyzing market basket data through sparse multivariate logit models
—Harald Hruschka []

The impact of online purchase behaviour on customer lifetime value
—Daniel Kv穩��ala, Maria Kr獺lov獺, Petr Such獺nek []

Does age affect love? Exploring the antecedents and outcomes of brand love and the influence of generational cohorts on streaming services
—Mauricio Santos, Walesska Schlesinger []

Brand commitment as predecessor to the factors of continuance intention
—Donald L. Amoroso, Pajaree Ackaradejruangsri []

Effects of perceived situational factors on plastic packaging waste recycling behavior through environmental attitude
—Myriam Ertz, Walid Addar, Urvashi Tandon, Ophela Zhang, Mahdi Takaffoli, Leyla Joued []

Deciphering the influence of compatibility, trust, and perceived enjoyment on intention to use digital payments
—Martina Franciska Xavier, Sahayaselvi Susainathan, Sarlin Venotha Antonymuthu, Prince Jebaraj Siluvai Antony, Satyanarayana Parayitam []

How does risk interplay with trust in pre-and post-purchase intention to engage: PLS-SEM and ML classification approach
—Nora Sharkasi, Gomaa Agag []

On the use of self-reports in marketing research: insights about initial response biases from daily diary data
—Shelley A. Blozis, Ricardo Villarreal []

Using theory of interpersonal behavior to consumers’ online impulse buying behavior in social commerce live-streaming: perceived price’s moderating role
—Dam Tri Cuong [Google Scholar]

Improving brand love through branded apps: is that possible?
—Trang P. Tran, James E. Zemanek, Md. Nazmus Sakib []

From praise to polarization: the role of controversial reviews in shaping consumer behavior in the PC game market
—Monique S. K. Wan, Alfred F. Sam []

Exploring consumer satisfaction with an AR beauty app based on the technology acceptance model and experience economy theory
—Marjorie Laberger, Aure Tartarin, Sun Kyong Lee []

Brands and self-determination: the roles of credibility and subjective vitality
—Ivana Kursan Milakovi�� []

The post J Mar Analytics appeared first on 蹤獲扦夥厙.