JMR Updates – April 2026
Introduction
Revealed: Finalists for the Paul E. Green/Vithala R. Rao and the Weitz-Winer-O’Dell Award Awards
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Journal News
Posted by: Rebecca Hamilton
JMR Updates – April 2026
Congratulations to JMR’s Green/Rao Award Finalists!
JMR’s recognizes the “Journal of Marketing Research article published in the last calendar year that shows or demonstrates the most potential to contribute significantly to the practice of marketing research and research in marketing.” This year’s finalists are:
- “” by Verena Schoenmueller, Simon J. Blanchard, and Gita Venkataramani Johar
- “” by Muzeeb Shaik, John P. Costello, Mike Palazzolo, Adithya Pattabhiramaiah, and Shrihari Sridhar
- “” by Mike Palazzolo, Zoey Hu, Kusum Ailawadi, and Adithya Pattabhiramaiah
- “” by Shiri Melumad and Robert J. Meyer
- “” by Rachel Gershon, Alicea Lieberman, and Sydney E. Scott
Join Us in Celebrating Finalists for JMR’s Weitz-Winer-O’Dell Award
JMR‘s “recognizes Journal of Marketing Research articles that have made the most significant long-term contribution to marketing theory, methodology, and/or practice.” This year’s finalists are:
- “” by Stephan Seiler, Anna Tuchman, and Song Yao
- “” by Eesha Sharma, Stephanie Tully, and Cynthia Cryder
- “” by Mike Palazzolo and Adithya Pattabhiramaiah
- “” by Srinivas Tunuguntla and Paul R. Hoban
- “” by Colleen M. Harmeling, Martin Mende, Maura L. Scott, and Robert W. Palmatier