J Mar Analytics
Introduction
Journal of Marketing Analytics, 14(1)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Editorial
Artificial intelligence: what we know wed like to know
—Maria Petrescu, Anjala S. Krishen []
Exploring corporate reputation and crisis communication
—Kalle Nuortimo, Janne Harkonen, Kristijan Breznik []
The role of internal social media in enhancing happiness at work
—Tom獺s Baviera, Benjam穩n Mar穩n-P矇rez []
The organizational impact in Kibs companies of certain digital marketing factors: digital capabilities and internet technologies
—Jorge Alberto Marino-Romero, Pedro R. Palos-Sanchez, F矇lix Velicia-Martin []
The D3HDRS approach: a novel clustering framework for customer experience management with a case study in the telecom sector of an emergent market
—Milton Soto-Ferrari, Odette Chams-Anturi, Juan P. Escorcia-Caballero []
The digital divide: psychographic segmentation in the Canadian banking context
—Omar H. Fares, Joseph Aversa, Seung Hwan (Mark) Lee []
Analyzing market basket data through sparse multivariate logit models
—Harald Hruschka []
The impact of online purchase behaviour on customer lifetime value
—Daniel Kv穩ala, Maria Kr獺lov獺, Petr Such獺nek []
Does age affect love? Exploring the antecedents and outcomes of brand love and the influence of generational cohorts on streaming services
—Mauricio Santos, Walesska Schlesinger []
Brand commitment as predecessor to the factors of continuance intention
—Donald L. Amoroso, Pajaree Ackaradejruangsri []
Effects of perceived situational factors on plastic packaging waste recycling behavior through environmental attitude
—Myriam Ertz, Walid Addar, Urvashi Tandon, Ophela Zhang, Mahdi Takaffoli, Leyla Joued []
Deciphering the influence of compatibility, trust, and perceived enjoyment on intention to use digital payments
—Martina Franciska Xavier, Sahayaselvi Susainathan, Sarlin Venotha Antonymuthu, Prince Jebaraj Siluvai Antony, Satyanarayana Parayitam []
How does risk interplay with trust in pre-and post-purchase intention to engage: PLS-SEM and ML classification approach
—Nora Sharkasi, Gomaa Agag []
On the use of self-reports in marketing research: insights about initial response biases from daily diary data
—Shelley A. Blozis, Ricardo Villarreal []
Using theory of interpersonal behavior to consumers’ online impulse buying behavior in social commerce live-streaming: perceived price’s moderating role
—Dam Tri Cuong [Google Scholar]
Improving brand love through branded apps: is that possible?
—Trang P. Tran, James E. Zemanek, Md. Nazmus Sakib []
From praise to polarization: the role of controversial reviews in shaping consumer behavior in the PC game market
—Monique S. K. Wan, Alfred F. Sam []
Exploring consumer satisfaction with an AR beauty app based on the technology acceptance model and experience economy theory
—Marjorie Laberger, Aure Tartarin, Sun Kyong Lee []
Brands and self-determination: the roles of credibility and subjective vitality
—Ivana Kursan Milakovi []