ÂÜÀòÉç¹ÙÍø

INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Awards

Posted by: P. K. Kannan

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Call for Nominations: 2026 ÂÜÀòÉç¹ÙÍø-MRSIG Don Lehmann Award

The Marketing Research SIG of the ÂÜÀòÉç¹ÙÍø is seeking nominations for the 2026 Don Lehmann Award. This award is named after the legendary Donald R. Lehmann, who was the George E. Warren Professor of Business Professor at Columbia Business School. The award was established in 1997 and honors the Best Dissertation-based article recently published in the Journal of Marketing or Journal of Marketing Research. Please see below for a list of previous winners of the award.

We invite you to nominate yourself or any marketing scholar whose dissertation-based article was published in Journal of Marketing or Journal of Marketing Research in calendar years 2024 or 2025. Please send a nomination letter not exceeding 250 words with a brief outline of the marketing research contribution, along with the dissertation author’s name, address, phone numbers, e-mail address, full citation of the article and a PDF copy of the article by May 15, 2026 to P. K. Kannan (pkannan@umd.edu)

Each year an awards committee selected from the pool of past winners of the ÂÜÀòÉç¹ÙÍø-MR SIG Don Lehmann award, current/past JM and JMR editors, and at-large quantitative research scholars will be formed to select the winners.

This award will be presented in July at the 2026 Summer Educators’ Conference.

K. Kannan, Chair, Marketing Research SIG

Previous ÂÜÀòÉç¹ÙÍø-MRSIG Don Lehmann Award Winners

2025 – (Joint Winners) Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg, and Andreas Lanz AND Min Kim and Jie Zhang
2024 – Shunyuan Zhang, Dokyun Lee, Param Singh and Tridas Mukhopadhyay
2023 – (Joint Winners) Ishita Chakraborty, Minkyung Kim, and K. Sudhir AND Zijun (June) Shi, Xiao Liu , and Kannan Srinivasan
2022 – (Joint Winners) Tianxin Zou and Baojun Jiang AND Xian Gu and P.K. Kannan
2021 – (Joint Winners) Minkyung Kim, K. Sudhir,  Kosuke Uetake, and Rodrigo Canales AND Andreas Lanz, Jacob Goldenberg, Daniel Shapira, and Florian Stahl
2020 – (Joint Winners) Christian Hughes, Vanitha Swaminathan, and Gillian Brooks AND Xuan Liu, Savannah W. Shi, Thales Teixeira, and Michel Wedel
2019 – (Joint Winners) Courtney Paulson, Lan Luo, Gareth M. James AND Amalesh Sharma, Alok R. Saboo, V. Kumar
2018 – Daniel M. McCarthy, Peter S. Fader, and Bruce G.S. Hardie
2017 – (Joint Winners) Sarang Sunder, V. Kumar, Yi Zhao AND Anindita Chakravarty, Rajdeep Grewal
2016 – (Joint Winners) V. Kumar, Xi (Alan) Zhang, Anita Luo AND Valeria Stourm, Eric T. Bradlow, Peter S. Fader
2015 – Seshadri Tirunillai, Gerard J. Tellis
2014 – Anita Luo, V. Kumar
2013 – Sanjay Puligadda, Bill Ross, Rajdeep Grewal
2013 – Oliver Rutz, Randy Bucklin
2012 – Andrew Stephen, Oliver Toubia
2011 – Michael Trusov, Anand Bodapati, Randy Bucklin
2010 – Andrew Petersen, V. Kumar
2009 – Lan Luo, P.K. Kannan, Brian Ratchford
2008 – Joseph Pancras, K. Sudhir
2007 – Debora V. Thompson, Rebecca Hamilton, Roland Rust
2005 – Rajkumar Venkatesan, V. Kumar
2004 – Peter Verhoef
2003 – Kay Lemon, Tiffany White, Russ Winer
2002 – Vanitha Swaminathan, Richard Fox, Srinivas Reddy
2001 – Werner Reinartz, V. Kumar
2001 – Sanjeev Varki, Bruce Cooil, Roland Rust
2000 – Venkatesh Shankar, Greg Carpenter, Lakshman Krishnamurthi
1999 – K. Sivakumar, S.P. Raj
1998 – Adam Finn, Ujwal Kayande
1997 – V. Seenu Srinivasan, Chan Su Park