AI Archives /topics/ai/ The Essential Community for Marketers Thu, 16 Apr 2026 14:01:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 /wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 AI Archives /topics/ai/ 32 32 158097978 Magazine Sneak Peek: What “Human or AI?” Looks Like in Practice /events/webinar/magazine-sneak-peek-what-human-or-ai-looks-like-in-practice/ Mon, 13 Apr 2026 13:12:22 +0000 /?post_type=ama_event&p=232731 The “AI will change everything” conversation isn’t useful anymore. Marketers know change is coming. What they need is a clearer picture of what to do with that. The Customer Engagement Magazine: Human or AI? is a new print magazine exploring one of the defining questions in modern marketing, across three lenses: data, personalization, and risk.  Advertisement […]

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]]> The “AI will change everything” conversation isn’t useful anymore. Marketers know change is coming. What they need is a clearer picture of what to do with that.

The Customer Engagement Magazine: Human or AI? is a new print magazine exploring one of the defining questions in modern marketing, across three lenses: data, personalization, and risk. 

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Before Issue 1 ships in June, we’re hosting a live webinar with two guests who are living this conversation from very different angles: an ex-Forrester analyst who has spent over a decade advising enterprise brands on data strategy, and a senior marketing practitioner at a Fortune 500 brand who is navigating AI adoption from inside the firewall.

Specifically, we’ll explore

  • Data – Why most personalization problems aren’t personalization problems at all, they’re data problems. And why the companies winning right now are the ones building an unstructured data strategy alongside the structured one they’ve had for years.
  • Personalization – Where the line is between useful and uncomfortable, and how the best brands draw it. We’ll talk about zero-party and first-party data, what it means to make the customer the hero of the data exchange, and why your segmentation approach may be holding your AI capabilities back.
  • Risk – What’s actually slowing AI adoption inside large organizations (hint: it’s not a lack of enthusiasm). We’ll talk about what risk management looks like in practice, why vendors often carry less risk than building in-house, and how teams can start small without stalling permanently.

What you’ll walk away with: This isn’t a panel of futurists. It’s a conversation between people doing the work, shaped by what the Human or AI? Magazine will explore in depth across its first three issues. You’ll leave with a clearer sense of where to start, what to stop debating, and how to bring your organization along.

Webinar airs at 12 PM CST and will be available on-demand for six months after airing.

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]]> 232731 How Should We Teach AI Marketing? /events/webinar/how-should-we-teach-ai-marketing/ Thu, 02 Apr 2026 17:17:48 +0000 /?post_type=ama_event&p=231778 Every marketing educator is asking the same question right now: how do I prepare students for a discipline that AI is fundamentally reshaping? The tools are evolving faster than any syllabus can keep up with, and the line between what students should learn to do themselves and what they should learn to do with AI […]

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]]> Every marketing educator is asking the same question right now: how do I prepare students for a discipline that AI is fundamentally reshaping? The tools are evolving faster than any syllabus can keep up with, and the line between what students should learn to do themselves and what they should learn to do with AI is far from settled.

This session offers a practical framework for the AI competencies that matter most in marketing today—drawn from both academic and industry perspectives—and three concrete approaches for building them into your courses next semester. The session includes a live demo of an AI marketing simulation.

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Key Takeaways:

  • A clear framework for the AI marketing skills employers now screen for 
  • Why traditional assignments and assessments fail to develop these competencies
  • Three practical approaches for embedding AI skill-building into your courses next semester — without starting from scratch
  • A live walkthrough of a Novela  designed to build these skills in the classroom

This webinar airs at 12 PM CT and will be available for on-demand for six months.

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]]> 231778 The Marketer’s Quick Start Guide to Claude /events/virtual-training/claude-quick-start-guide-for-marketers/ Fri, 27 Mar 2026 19:13:27 +0000 /?post_type=ama_event&p=230970 Make Claude Your Colleague, Not Just Another Chatbot As the AI tool every marketer is talking about, Claude has seen significant feature growth and capabilities. Now is the perfect time to realize the enhanced benefits of using this platform beyond basic prompts and put it to proper use. In this two-hour interactive session, you will […]

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Make Claude Your Colleague, Not Just Another Chatbot

As the AI tool every marketer is talking about, Claude has seen significant feature growth and capabilities. Now is the perfect time to realize the enhanced benefits of using this platform beyond basic prompts and put it to proper use.

In this two-hour interactive session, you will be guided through Claude’s most useful features, starting with the fundamentals and quickly progressing to the tools that deliver the biggest productivity gains.

Learn how to give Claude persistent memory of your brand, teach it your processes, and connect it to the tools you already use. The session will focus on Projects, Skills, and Cowork: the features that turn Claude from a simple chatbot into an always-on AI colleague.

After this session, you will have Claude actively working on content production, research, campaign management, reporting, and admin. You will also leave with a downloadable PDF guide that recaps everything covered, so you can implement it all straight away.

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Online | May 27, 2026 | 10:00 a.m. – 12:00 p.m. (Central Time)

Key Takeaways

  • Use Claude as a well-trained colleague on most projects
  • Set up Claude’s agent tools to work for you through the day
  • Gain insight into an advanced user’s best workflows

You will also received a PDF guide which recaps how to implement the things covered in the session.

Select your quantity below to register

The Marketer’s Quick Start Guide to Claude

Non-Member

$199.00

Member

$149.00

Qty


Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Are you an Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

training is unique because of its data-backed approach. The Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

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]]> 230970 Moving AI from Task Efficiency to Bottom-Line Impact /events/virtual-training/moving-ai-from-task-efficiency-to-bottom-line-impact/ Fri, 13 Mar 2026 20:07:29 +0000 /?post_type=ama_event&p=229610 Beyond Efficiency: A Blueprint for Measuring AI’s Financial Impact Most marketing teams measure AI with the wrong scorecard, tracking “time saved” and output volume instead of true business impact. This interactive workshop shows you how to prove AI ROI using a practical measurement model built around three value paths: Quality Lift (better outcomes), Scope Expansion […]

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Beyond Efficiency: A Blueprint for Measuring AI’s Financial Impact

Most marketing teams measure AI with the wrong scorecard, tracking “time saved” and output volume instead of true business impact. This interactive workshop shows you how to prove AI ROI using a practical measurement model built around three value paths: Quality Lift (better outcomes), Scope Expansion (new work shipped that wouldn’t happen otherwise), and Capability Unlock (removing bottlenecks). 

Participants will learn how to transform a standard efficiency AI task into a measurable workflow to drive effectiveness, establish a baseline, and build a proof plan with clear success indicators. And learn how to translate these results into a CFO-ready narrative that answers the tough questions leaders ask before approving continued investment. 

Attendees will leave with templates they can use immediately to defend budgets, guide adoption, and scale what works.

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Online | August 6, 2026 | 10:00 a.m. – 12:00 p.m. (Central Time)

Key Takeaways

  • Why “Time Saved” is a vanity metric and how “Expansion” metrics create defensible business value.
  • How to measure AI’s impact on high-value outcomes (Conversion, Pipeline, LTV), not just output volume.
  • How to quantify the value of “new work shipped” from the “Impossible Backlog” and link it to growth levers.
  • Master the specific language and “Metric Pairs” needed to answer the three core questions every CFO asks.
  • Build a step-by-step blueprint to baseline a high-value workflow and deliver a CFO-ready proof narrative in one month.

Select your quantity below to register

Moving AI from Task Efficiency to Bottom-Line Impact (Aug 2026)

Non-Member

$275.00

Member

$150.00

Qty

Purchase 3 or more tickets for your group or team and save 10%.
All non-member registrations will include details to redeem a FREE 1 YR Academic or Professional Membership ($199 value).

Or, purchase the training series and SAVE!

The Modern Digital Marketing Stack: Analytics, AEO & ROI (3 Part Series)

Non-Member

$750.00

$925.00

Member

$400.00

$550.00

Qty


Save up to $175 on registration when you purchase the Modern Marketing Stack bundle that includes Google Analytics Bootcamp (June 2), The Future of SEO, AI and Lead Generation (July 15), and Moving AI from Task Efficiency to Bottom-Line Impact (August 6).

All non-member registrations will include details to redeem a FREE 1 YR Academic or Professional Membership ($199 value).

Pre-Requisites

A basic understanding of your organization’s core marketing KPIs (e.g., Conversion Rate, Pipeline, or ROAS).

Pre-Work: Participants must bring one “efficiency task” they currently use AI for (e.g., “summarizing meetings”) and one business KPI they are accountable for. We will be linking these during the session.

Training Backed By Research

training is unique because of its data-backed approach. The Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

Are you an Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

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]]> 229610 Using AI Personas to Accelerate Market Research /events/virtual-training/using-ai-personas-to-accelerate-market-research/ Fri, 16 Jan 2026 16:39:27 +0000 /?post_type=ama_event&p=219018 Synthetic Personas, Creative Testing, and AI-Driven Insight for Modern Marketers Traditional marketing research often cannot keep pace with the speed of campaign development, creative testing, and product innovation. This two-hour virtual workshop explores how AI-powered synthetic personas and focus groups enable marketers to generate faster, lower-cost, and more scalable insights. Participants will learn how to […]

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Synthetic Personas, Creative Testing, and AI-Driven Insight for Modern Marketers

Traditional marketing research often cannot keep pace with the speed of campaign development, creative testing, and product innovation.

This two-hour virtual workshop explores how AI-powered synthetic personas and focus groups enable marketers to generate faster, lower-cost, and more scalable insights. Participants will learn how to build synthetic personas, simulate focus group discussions, test ad creative, and generate and evaluate AI-generated product concepts before committing to full research investments.

The session highlights the strategic benefits of synthetic research, including speed, cost efficiency, and emerging evidence of strong alignment with human responses in early-stage, text-based research. Attendees will leave with a practical framework for integrating AI-enabled research into everyday marketing, creative, and innovation workflows.

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Online | May 20, 2026 | 10:00 a.m. – 12:00 p.m. Central Time

Key Takeaways

By the end of the session, participants will be able to:

  • Build and apply synthetic AI personas to explore customer motivations, behaviors, and needs.
  • Conduct synthetic focus groups to surface early-stage insights, objections, and opportunities.
  • Use synthetic personas to test advertising creative, messaging, and positioning.
  • Generate new product or service concepts with AI and evaluate them through persona-based testing.
  • Apply AI-driven research responsibly, understanding both its strategic advantages and limitations.

Select your quantity below to register

Using AI Personas to Accelerate Market Research (May 2026)

Non-Member

$199.00

Member

$149.00

Qty


Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Are you a current College Student or Collegiate Member? Register here.

Using AI Personas to Accelerate Market Research – Collegiate (May 2026)

Price

$99.00

Are you an Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

training is unique because of its data-backed approach. The Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

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]]> 219018 Building a Marketing Strategy in the Age of AI /events/virtual-training/building-a-marketing-strategy-in-the-age-of-ai/ Fri, 16 Jan 2026 15:59:27 +0000 /?post_type=ama_event&p=218996 From Strategy to Systems: How Modern Marketing Actually Delivers Traditional marketing playbooks of the past are no longer working. The infusion of AI didn’t just speed marketing up but collapsed the distance between strategy and execution. The marketing leaders who win aren’t the ones with the best frameworks. They’re the ones who’ve learned to train […]

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From Strategy to Systems: How Modern Marketing Actually Delivers

Traditional marketing playbooks of the past are no longer working. The infusion of AI didn’t just speed marketing up but collapsed the distance between strategy and execution.

The marketing leaders who win aren’t the ones with the best frameworks. They’re the ones who’ve learned to train systems, meet modern customer expectations, and deliver real-time outcomes.

Led by Marc Sirkin (former CEO, Third Door Media; advisor to CMOs navigating GTM resets), this session shows you how to build marketing strategy that actually delivers.

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You’ll learn:
> Why the old strategy playbook is broken (and what comes next)
> The new operating model: From plans to trained systems
> The SPOT → BUILD → TEST → SCALE framework in action
> Real examples: Sales enablement, content, GTM execution
> How to start training your systems

Online | April 21, 2026 | 10:00 a.m. – 12:00 p.m. Central Time

Key Takeaways

  • Why marketing strategy fails to execute. Diagnose the real gap between strategy and delivery
  • The new operating system for marketing execution. How modern marketing teams collapse the distance between strategy and results using the SPOT → BUILD → TEST → SCALE framework
  • How AI changes what execution means. Where AI actually moves the needle vs. where it creates noise (and how to tell the difference)
  • How to design and deliver pilots that deliver. Build focused experiments that produce measurable outcomes in 30-60 days without organizational drama
  • Tools and templates you can use immediately. Walk out with validation frameworks, knowledge base structures, and execution systems ready to deploy

Select your quantity below to register

Building a Marketing Strategy in the Age of AI (April 2026)

Non-Member

$199.00

Member

$149.00

Qty


Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Are you an Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

training is unique because of its data-backed approach. The Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

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]]> 218996 Transform Your Marketing with AI: Hands-On Workshop Series /events/bootcamp/transform-your-marketing-with-ai-hands-on-workshop-series-june2026/ Mon, 08 Sep 2025 18:09:44 +0000 /?post_type=ama_event&p=205134 AI-Powered Marketing Tools That Achieve Results Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you’ll learn how to use AI to research, plan, create, and measure your marketing. By the end, you’ll have a working strategy with marketing content built using tools like […]

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AI-Powered Marketing Tools That Achieve Results

Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you’ll learn how to use AI to research, plan, create, and measure your marketing.

By the end, you’ll have a working strategy with marketing content built using tools like ChatGPT, Claude, Perplexity and others.

4 Weeks | Online | June 8-29, 2026

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What to Expect

This cohort-style workshop series is the perfect mix of live online instruction and hands-on activities. The four-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

4 Live Sessions

Your instructor leads the online live sessions where you will review exercises, ask questions and learn about trending topics. The live sessions will occur on June 8, 15, 22, and 29.

Select your quantity to register

Transform Your Marketing with AI (June 2026)

Non-Member

$799.00

Member

$599.00

Qty

Join as a team or group and save! Get 10% off pricing by purchasing 3 or more tickets. Users will be assigned once the purchase is complete.

Who Will Benefit?

Marketers who want to work more efficiently and intelligently using AI. Whether you’re a generalist or specialist (e.g. content, social, SEO), this course will help you streamline your work, generate ideas faster, and make data-driven decisions.

Key Takeaways

  • Use AI tools for research, ideation and content production
  • Build a complete marketing strategy with AI support
  • Generate on-brand content (text, image, video, music)
  • Collect and interpret data to report on performance

Show your achievement!

When you finish this program, you’ll get a digital badge and certificate to show your current boss and future employers your commitment to keeping your knowledge up-to-date. Learn more about ’s digital badging.

Are you an ? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

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]]> 205134 Artificial Intelligence (AI) for Marketing Professionals /on-demand/artificial-intelligence-ai-for-marketing-professionals/ Wed, 10 Dec 2025 16:22:00 +0000 /?post_type=ama_courses&p=160411 Course Overview Artificial Intelligence for Marketing Professionals explores how artificial intelligence (AI) has become instrumental and ubiquitous in the field of marketing. This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Marketing professionals will learn the impact of […]

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  • Artificial Intelligence (AI) for Marketing Professionals

    This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

    Beginner | 3 Hours

    $149 for non-members | $99 for members

    enroll

Course Overview

Artificial Intelligence for Marketing Professionals explores how artificial intelligence (AI) has become instrumental and ubiquitous in the field of marketing. This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles.

Marketing professionals will learn the impact of AI systems and tools on the workplace and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization. The course also delves into the benefits, challenges, and ethical issues that arise from utilizing AI programs.

Skill Level: Beginner

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What You’ll Learn

  • Define the phases of artificial intelligence (AI) and its categories
  • Differentiate between supervised learning, unsupervised learning, and reinforcement learning
  • Describe the current benefits and limitations of AI technologies used in the marketing field
  • Identify marketing applications of machine learning, deep learning, and generative AI
  • Explain how AI supports content marketing, search engine optimization, and persona development
  • Utilize AI tools to improve diversity, equity, and inclusion (DEI) efforts
  • Explain the risks and challenges of utilizing AI marketing tools
  • Identify real and potential impacts of AI tools on organizations, workforces, and employee experiences
  • Explore ethical dilemmas related to AI and ways for marketing professionals to address these issues

You will gain access to this course for 90 days from purchase date.

Enroll Now

Artificial Intelligence (AI) for Marketing Professionals

Non-Member

$149.00

Member

$99.00

Are you an ? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

t Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

Other Learners Also Took

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

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]]> 160411 Adobe on AI: Building Enterprise-Ready AI Governance /events/webinar/adobe-on-ai-building-enterprise-ready-ai-governance/ Thu, 26 Feb 2026 20:03:18 +0000 /?post_type=ama_event&p=225465 This free event is now available for on-demand registration and access through October 14th, 2026. Once registered, the on-demand content will become available. Adopting AI responsibly goes beyond innovation—it requires accountability, transparency, and trust. In this webinar, leaders from Adobe and Microsoft explore how organizations can evaluate their current AI maturity and embed responsible AI […]

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]]> This free event is now available for on-demand registration and access through October 14th, 2026. Once registered, the on-demand content will become available.

Adopting AI responsibly goes beyond innovation—it requires accountability, transparency, and trust. In this webinar, leaders from Adobe and Microsoft explore how organizations can evaluate their current AI maturity and embed responsible AI practices across the enterprise.

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In this session, you’ll discover:

  • How generative AI is creating new opportunities to amplify human creativity.
  • Real-world examples of AI governance from industry leaders.
  • A practical framework for building a scalable, responsible AI foundation.
  • Adobe’s approach to developing and deploying responsible AI.

This webinar airs at 12 PM CT and will be available on-demand for six months after airing.

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]]> 225465 Adobe on AI: Top Agentic Innovations for Discovery, Creativity, and Personalization /events/webinar/adobe-on-ai-top-agentic-innovations-for-discovery-creativity-and-personalization/ Thu, 26 Feb 2026 19:43:56 +0000 /?post_type=ama_event&p=225454 This free event is now available for on-demand registration and access through September 30, 2026. Once registered, the on-demand content will become available. Agentic AI is unlocking a new era of enterprise innovation. As search and brand discovery evolve, customer expectations are shifting toward personalized, conversational experiences—and creativity becomes even more critical to building meaningful, […]

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]]> This free event is now available for on-demand registration and access through September 30, 2026. Once registered, the on-demand content will become available.

Agentic AI is unlocking a new era of enterprise innovation. As search and brand discovery evolve, customer expectations are shifting toward personalized, conversational experiences—and creativity becomes even more critical to building meaningful, connected journeys across channels.

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Kick off the year by exploring the latest agentic innovations across experiences, creativity, and productivity that are redefining what’s possible for modern enterprises.

In this webinar, you’ll learn how to:

  • Strengthen brand leadership in an era of AI-powered discovery.
  • Intelligently connect ecosystems to drive measurable business impact.
  • Redefine personalization through adaptive, customer-first experiences.
  • Lead with creative intent while delivering consistent, on-brand experiences at scale.

This webinar airs at 12 PM CT and will be available on-demand for six months after airing.

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