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B2B Connect Research Symposium
Cohosted by the ÂÜÀòÉç¹ÙÍø's Interorganizational SIG, the European Marketing Academy's B2B Marketing SIG, and the Australian & New Zealand Marketing Academy (ANZMAC)
dialogCustomer Equity Drivers
Valter Afonso Vieira is looking for unpublished papers on customer equity drivers
dialog