J Soc Mar
Introduction
Journal of Social Marketing, 12(4)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Can social cognitive theory explain breakfast frequency in workplace institutional feeding populations?
—Jessica A. Harris, Julia Carins, Sharyn Rundle-Thiele, Patricia David []
Intention and behavior toward bringing your own shopping bags in Vietnam: integrating theory of planned behavior and norm activation model
—Thi Phuong Linh Nguyen []
Is it still possible to reduce population salt intake in the absence of adequate national policies and regulations? A social marketing intervention
—Marzeyeh Soleymani Nejad, Nastaran Keshavarz-Mohammadi, Nasrin Omidvar, Farid Zayeri []
Adoption of safe motherhood practices and the moderating role of facilitating conditions
—Shashibala Rai, Saswata Narayan Biswas []
Promoting respite for carers of people with dementia: a case study of social marketing effectiveness in hard to reach audiences
—Lyn Phillipson, Danika Valerie Hall, Keryn Marie Johnson, Elizabeth Cridland, Elaine Fielding, Christine Neville, Helen Hasan []
BUILD: a five-step process to develop theory-driven social marketing interventions
—Yannick Van Hierden, Timo Dietrich, Sharyn Rundle-Thiele []
The role of social marketing theory in assessing insecticide-treated net usage intentions among pregnant women in Ghana
—Ernest Yaw Tweneboah-Koduah, Shaman Abdulai, Isaac Sewornu Coffie, Mahmoud Abdulai Mahmoud []
Solar rooftop adoption among Indian households: a structural equation modeling analysis
—Vikas Kumar, Arun Kumar Kaushik []
Understanding flooding events in Ghana: a social marketing and self-determination theory perspective
—Ernest Yaw Tweneboah-Koduah, Matilda Adams, Michael Nana Amoakoh, Stephen Mahamah Braimah []
Effects of abnormally shaped fruits and vegetables on consumer’s willingness to buy: a meta-analytic study
—Ana Carolina Campos, Fernando De Oliveira Santini, Marcelo G. Perin, Wagner Junior Ladeira []
Mitigation versus adaptation: climate-change-related appeals and pondering the future
—Lina Xu, Michael R. Hyman []
The relative merit of two segmentation approaches: executives views and a cost-benefit analysis
—Ali Ibrahim, Sharyn Rundle-Thiele, Kathy Knox, Ra’d Almestarihi []
Message framing effects on sustainable consumer behaviour: a systematic review and future research directions for social marketing
—Emma Shaozhen Florence, David Fleischman, Rory Mulcahy, Monte Wynder []
The role of user centric measures in the use of non-pharmaceutical interventions (NPIs)
—Matti Haverila, Kai Christian Haverila, Caitlin McLaughlin []