Archive
Listings
TOC: Social Networks and Marketing
A Book in MSI's Relevant Knowledge Series, by Christophe Van den Bulte and Stefan Wuyts
tocTOC: Marketing Metrics and Financial Performance
A Book in MSI's Relevant Knowledge Series, by Donald R. Lehmann and David J. Reibstein
tocPollay Prize to Andreasen
Alan R. Andreasen of Georgetown University is the winner of the Richard W. Pollay Prize for Intellectual Excellence in Research on Marketing in the Public Interest
post