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Strategic Marketing Cases

Call for cases for a new edition (Third) of Strategic Marketing: Creating Competitive Advantage by Doug West, John Ford and Essam Ibrahim

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The Compromise Effect

Nico Neumann seeks unpublished or in press studies that contain data on the compromise effect and extremeness aversion

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Krafft Editor at JPSSM

Manfred Krafft will be Editor-in-Chief of the Journal of Personal Selling & Sales Management and Douglas E. Hughes will be Associate Editor

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