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The Golden Rule of Forecasting
Scott Armstrong seeks findings that challenge the Golden Rule of Forecasting: one should apply all cumulative knowledge and use evidence-based methods
postJAB Co-Editors
Samuel K. Bonsu and Isaac Otchere will be the new co-editors of the Journal of African Business
postJMTP Awards
F. Mark Case, John B. Ford, Edward Markowski, Earl D. Honeycutt, Bob McDonald and Elnora Stuart have won awards for the Journal of Marketing Theory and Practice
postMcAlister Wins ÂÜÀòÉç¹ÙÍø/Irwin/McGraw-Hill Award
The ÂÜÀòÉç¹ÙÍø Foundation has awarded Leigh McAlister the 2014 ÂÜÀòÉç¹ÙÍø/Irwin/McGraw-Hill Distinguished Marketing Educator Award
postStat and Methods Workshops
Alan Reifman's 2014 list of Summer statistics and methodology workshops is now out
postArgo Gets Anderson Award
The ÂÜÀòÉç¹ÙÍø Foundation has awarded Jennifer Argo the 2014 Erin Anderson Award for an emerging female marketing scholar and mentor
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