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The Golden Rule of Forecasting

Scott Armstrong seeks findings that challenge the Golden Rule of Forecasting: one should apply all cumulative knowledge and use evidence-based methods

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JAB Co-Editors

Samuel K. Bonsu and Isaac Otchere will be the new co-editors of the Journal of African Business

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JMTP Awards

F. Mark Case, John B. Ford, Edward Markowski, Earl D. Honeycutt, Bob McDonald and Elnora Stuart have won awards for the Journal of Marketing Theory and Practice

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Argo Gets Anderson Award

The ÂÜÀòÉç¹ÙÍø Foundation has awarded Jennifer Argo the 2014 Erin Anderson Award for an emerging female marketing scholar and mentor

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