TOC: Soc Mar Quart
Introduction
Social Marketing Quarterly, 20(1)
Letter From the Editor
–John Strand []
Twenty Years
–James H. Lindenberger and Carol A. Bryant []
If Safety Were All We Thought of, Who Would Ever Fall in Love? Social Marketing: A Look Back
–William Smith [] []
Social Marketing: A Systematic Review of Research 1998-2012
–V. Dao Truong [] []
Choosing Effective Behavior Change Tools
–Doug McKenzie-Mohr and P. Wesley Schultz [] []
Boaters? Perceptions of a Mobile App for a Marine Conservation Social Marketing Campaign
–Kamra Bowerman and Denise E. DeLorme [] []
Using the Extended Parallel Process Model to Understand Texting While Driving and Guide Communication Campaigns Against It
–Magdalena Cismaru [] []
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