Teachable News Story
When Chevy invited consumers to create their own commercials for the Tahoe SUV, things did not go smoothly. Should co-production include marketing activities?
postArchive
Listings
Positions Digest for Apr 19, 2006
Vlerick Leuven Gent Management School; University of Cambridge; University of Auckland; Palm Beach Atlantic University; Berry College; Southeastern Louisiana University
postCenter for Retailing Studies
Cheryl Holland Bridges has been named the new Director of the Center for Retailing Studies at Texas A&M?s Mays Business School.
postBest Services Article of 2005
The ÂÜÀòÉç¹ÙÍø's Services Marketing Special Interest Group (SERVSIG) is seeking nominations for the best services article of the year
postCost-Based Pricing
Paul Ingenbleek seeks studies that report statistics on cost-based pricing or related constructs
postNotes from AAA, Reno, 2006
Herb Rotfeld offers a first-hand and personalized view of his trip to the American Academy of Advertising conference
postTOC Digest for Apr 18, 2006
Cornell Quarterly; E-Service J; EuroMed J of Bus; Intl J Innovation Man; J Bus; JEP: Learn, Mem, & Cog; J Food Prod Mar; J Intl Man; J Promo Man; Sloan Man Review
postDirect Marketing Webcast
Build the Brand While Building A Business: How Direct Marketing Grows Brands, Live Virtual Seminar, 19 Apr 2006, 3:00 p.m. - 4:00 p.m. EST. Available in U.S. only
postConference Reminders Apr 17, 2006
Emergent Business Phenomena (Submissions Due 10 May); ANZMAC (Submissions Due 30 Jun); Subsistence Marketplaces (Registration Deadline 14 Jul)
postDiscussion Tool
The so-far unused Discussion Tool would allow us to create conversations, working groups and archive respositories. You are invited to avail yourself of this facility.
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