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: : webcast

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Date: Wed, 05 Apr 2006 11:32:13 -0400
From: "Jeff Nesler" <Jnesler@the-dma.org>

Build the Brand While Building A Business:
How Direct Marketing Grows Brands

Live Virtual Seminar
Wednesday, April 19, 2006
Time:  3:00 p.m. – 4:00 p.m. EST
Available in U.S. only.

Program content:
Branding, once the exclusive domain of general advertising, now looks to direct marketing as an important tool to build and strengthen brands.

Beginning with a brief history of the DM business from a branding perspective, you’ll find out how direct marketing is changing, and hear examples of the kinds of DM brand-building  campaigns that work. At the end of this virtual seminar, you’ll have the opportunity to interact with the speaker in a brief Q&A period.

Sponsored by The Direct Marketing Educational Foundation

Complimentary; open to full-time college/university faculty members ONLY.  Registration will be limited; first-come, first served.  Available in U.S. only.  To register, go to:

NOTE:  You will need to fill in your name.  If you are not in the DMA database (many professors are not), you will need to create a Web  account.  Simply follow the prompts. It’s easy!  If you have questions, call customer service at 212.790.1500.

All professors who participate and complete a post-event survey will receive a CD of the session.

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ÂÜÀòÉç¹ÙÍøt the Speaker

Lawrence M. Kimmel, Chairman & CEO, Grey Direct

During Mr. Kimmel’s tenure, Grey Direct has been transformed from a traditional direct marketing agency into an analog/digital marketing solutions provider – with a passion for ROI optimization and building brands.  World-class clients include Pfizer, United Airlines, Oracle, GlaxoSmithKline, Nokia, Xerox, Aetna, BellSouth, Adobe, and Princess Cruises.

Before joining Grey Direct, Kimmel owned and operated an agency called Unimark, specializing in business consulting and direct marketing solutions.

In 2006, he continues to champion the discipline of direct marketing, believing that its ability to quantify advertising ROI, build profits and brands will make it the leading marketing approach over time.  Direct magazine has referred to Larry Kimmel as "King Profit" — for his focus on client ROI and for his "prophetic" observations. B to B Magazine identified Larry as "one of the most important people in B to B."

Mr. Kimmel serves as general chair for The John Caples International Awards show (DM creative awards), and as an advisory board member for New York University’s Masters program in direct and interactive marketing.  He is a frequent featured speaker at direct marketing events around the world.

As chairman & CEO of Grey Direct, Larry has led the company to unprecedented growth and success.  The Grey Direct global network now consists of 46 offices in 36 countries. Advertising Age has identified Grey Direct as America’s fastest-growing direct marketing agency.  B to B Magazine indicated that Grey Direct is one of the best in the business.

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Direct Marketing Association

The Power of Direct:
Relevance. Responsibility. Results.
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