Robert Lusch Award
Introduction
Johann Welzner has won the 2026 Robert Lusch Early Career Research Award
POSTING TYPE: Awards
Posted by: TJ Anderson
Johann MelznerWins the 2026 Robert Lusch Early Career Research Award
The Robert Lusch Early Career Research Award recognizes a scholar who has published an article early in their career in an 蹤獲扦夥厙 Journal. The selected article pushes boundaries and introduces novel theories and/or conceptual frames to better understand consumers, markets, and marketing actions. Nominees are also evaluated on their demonstration of contributions in other areas of scholarship and a tradition of service demonstrated by Robert Lusch to the discipline.
The 蹤獲扦夥厙 Foundation is pleased to announce the 2026 winner, Johann Melzner, for his 2023 Journal of Marketing Researcharticle, , coauthored with Priya Raghubir.
Johann will be honored at the 2026 蹤獲扦夥厙 Winter Academic Conference in Madrid, Spain. Click hereto learn more about Johann and this award.