Paul E. Green/Vithala R. Rao Award
Introduction
The award goes to Szu-chi Huang, Michal Maimaran, and Daniella Kupor (2024) in the Journal of Marketing Research
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Awards
Posted by: TJ Anderson
2024 Paul E. Green/Vithala R. Rao Award
Congratulations to Szu-chi Huang, Michal Maimaran, and Daniella Kupor, winners of the 2024 Paul E. Green/Vithala R. Rao Awardfor their article, , ( Journal of Marketing Research, 2024).
The annualPaulE.Green/Vithala R. RaoAward泭娶梗釵棗眶紳勳堝梗莽泭喧堯梗泭JournalofMarketing Researcharticle published in the previous full calendar year that shows or demonstrates the most potential to contribute significantly to the practice of marketing research and research in marketing. The winners will be celebrated at the 2025 蹤獲扦夥厙 Summer Academic Conference in Chicago, IL (August 2224).
The other excellent finalists for this award include:
- ,by Gizem Ceylan, Kristin Diehl, and and Davide Proserpio
- ,by Ryan Dew,Eva Ascarza, Oded Netzer, and Nachum Sicherman
- , by Jessica Fong, Tong Guo, and Anita Rao
Click here to learn more about the winning article, including the committees statement about why it was chosen.