Hans B. Thorelli Award
Introduction
The 2025 award goes to Hugh M. Cannon and Attila Yaprak (2992) in the Journal of International Marketing
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: Awards
Posted by: TJ Anderson
2025 Hans B. Thorelli Award
Congratulations to Hugh M. Cannon and Attila Yaprak, winners of the 2025 Hans B. Thorelli Award for their article, , ( Journal of International Marketing, 2002).
The annual Hans B. Thorelli award honors aJournal of International Marketingarticle published 5+ years ago that has made the most significant and long-term contribution to international marketing theory or practice. The winners will be celebrated at the 2025 蹤獲扦夥厙 Summer Academic Conference in Chicago, IL (August 2224).
Click here to learn more about the winning article, including the committees statement about why it was chosen.