蹤獲扦夥厙

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Journal News

Author: Shrihari Sridhar

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Read and Share Award-Winning Journal of Marketing Papers:

Journal of Marketing celebrated three award-winning papers at the Summer 蹤獲扦夥厙 Conference.

2021 Shelby D.Hunt/Harold H. Maynard Award: Joseph Nunes, Andrea Ordanini, and Gaia Giambastiani, ������

2021 蹤獲扦夥厙/Marketing��Science Institute/H. Paul Root Award: Stephen J. Anderson, Pradeep Chintagunta, Frank Germann, and Naufel Vilcassim (2021), ������

2022 Sheth Foundation/Journal of Marketing泭插滄硃娶餃: Kelly D. Martin, Abhishek Borah, and Robert W. Palmatier, ������

Congratulations to all the winners and finalists!

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Three Special Issues Coming Up:

In keeping with Journal of Marketing���s editorial cornerstones, note three upcoming special issues with staggered deadlines.

• Marketing Impact with Research-Driven Apps
• New Paradigms for a New World: Marketing Scholarship in an Age of Disruption
• Expanding the Boundaries: Marketing as a Multidisciplinary Knowledge Creation Engine

Journal of Marketing will announce workshops and conference sessions supporting these Special Issues. We hope to see you at one of the events and look forward to your submissions.

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Recently Accepted Papers Forthcoming in the��Journal of Marketing: for a full list

Sungkyun Moon, Kapil R. Tuli, Anirban Mukherjee

Koushyar Rajavi, Tarun Kushwaha, Jan-Benedict E.M. Steenkamp

Chandra Srivastava, Saim Kashmiri, Vijay Mahajan

Dennis Herhausen, Lauren Grewal, Krista Hill Cummings, Anne L. Roggeveen, Francisco Villarroel Ordenes, Dhruv Grewal

Benedict G.C. Dellaert, Eric J. Johnson, Shannon Duncan, Tom Baker

Zhiling Bei, Katrijn Gielens

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Journal of Marketing Articles in the News

Fast Company, ������ (based on by Cinthia B. Satornino, Alexis Allen, Huanhuan Shi, and Willy Bolander)

CNN Business, ������ (draws on by Holger Roschk and Masoumeh Hosseinpour)

The following pieces are based on by Dipayan Biswas, Patrick Hartmann, Martin Eisend, Courtney Szocs, Bruna Jochims, Vanessa Apaolaza, Erik Hermann, Cristina M. L籀pez, and Adilson Borges:

• Business Telegraph, ������
• Daily Mail, ������
• Inc, ������
• The Independent, ������
• Kurier, ������
• The Mirror, ������
• Nasdaq, ������
• Newsmax, ������
• Toronto Sun, ������

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Call for Manuscripts: New Paradigms for a New World: Marketing Scholarship in an Age of Disruption, Special Issue of the Journal of Marketing. Submission Deadline: January 1-June 30, 2023.

Marketing is likely to be on the cusp of such a transformation, prompted by three sources of disruption: pandemic- and humanitarian crisis���driven acceleration and adaptation, technological hyperconnectivity, and societal fragmentation.

In this special issue, we challenge marketing scholars to reexamine, question, and, in some cases, even discard current paradigms and identify new ones that can help shed light on the new realities with which marketers are faced.�� Manuscripts will be judged by their ability to (1) offer a scholarly description of an important new-world phenomenon, (2) provide an accurate summary of the existing paradigm, and (3) offer a research-based case for paradigm augmentation or replacement.

• Review the call for papers, including relevant topics, types of papers, and editorial review process.
• Consider some initial questions that could serve as guiding exemplars.
• Watch the space as Journal of Marketing will announce an event supporting this issue

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