All Journal of Marketing Awards are presented annually at the Summer 蹤獲扦夥厙 Conference and are selected through the five-step process outlined below.
Sheth Foundation/Journal of Marketing 插滄硃娶餃
Shelby D. Hunt/Harold H. Maynard Award
蹤獲扦夥厙/Marketing Science Institute/H. Paul Root Award
Outstanding Reviewers
Selection Process for All JM Journal Awards
Sheth Foundation/Journal of Marketing Award
The Sheth Foundation established the Sheth Foundation/Journal of Marketing Award in 2001 under the umbrella of the 蹤獲扦夥厙 Foundation (蹤獲扦夥厙F). The award honors the best article published in Journal of Marketing that has made long-term contributions to the field of marketing.
An article will be eligible for consideration to receive the Sheth Foundation/Journal of Marketing award in the fifth year after its publication in Journal of Marketing. The criteria for selection include the quality of the articles contribution to theory and practice, its originality, its technical competence (if relevant), and its impact on the field of marketing.
2025 Winner:
,” by Jonah Berger, Ashlee Humphreys, Stephan Ludwig, Wendy W. Moe, Oded Netzer, and David A. Schweidel
2025 Finalists:
- , by Valarie A. Zeithaml, Bernard J. Jaworski, Ajay K. Kohli, Kapil R. Tuli, Wolfgang Ulaga, and Gerald Zaltman
- , by Yashoda Bhagwat, Nooshin L. Warren, Joshua T. Beck, and George F. Watson
- , by Deborah J. MacInnis, Vicki G. Morwitz, Simona Botti, Donna L. Hoffman, Robert V. Kozinets, Donald R. Lehmann, John G. Lynch, Jr, and Cornelia Pechmann
View the most recent award announcement
View a list of past recipients and learn more about the award
Shelby D.Hunt/Harold H. Maynard Award
Endowed through the generous support of Shelby D. Hunt and others, this annual award recognizes the article published in Journal of Marketing that has made the most significant contribution to marketing theory in a given calendar year.
2024 Winner:
,” by Bastian Kindermann, Daniel Wentzel, David Antons, and Torsten-Oliver Salge
2024 Finalists:
- , by Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg, and Andreas Lanz
- , by Michelle E. Daniels and Freeman Wu
- , by Ming-Hui Huang and Roland T. Rust
- , by Andre Martin and Tarun Kushwaha
- , by Blakeley B. McShane, Eric T. Bradlow, John G. Lynch Jr., and Robert J. Meyer
View the most recent award announcement
View a list of past recipients and learn more about the award
蹤獲扦夥厙/Marketing Science Institute/H. Paul Root Award
This annual award honors past 蹤獲扦夥厙 Board Chair H. Paul Root. In addition to being an active member of the 蹤獲扦夥厙, Root served as President of MSI from 1990 to 1998. The award is given to the article that has made the most significant contribution to the advancement of the practice of marketing in a calendar year. It is cosponsored by the 蹤獲扦夥厙 and the Marketing Science Institute.
2024 Winner:
,” by Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg, and Andreas Lanz
2024 Finalists:
- , by Michelle E. Daniels and Freeman Wu
- , by Benedict G.C. Dellaert, Eric J. Johnson, Shannon Duncan, and Tom Baker
- , by Sharlene He, Eric T. Anderson, and Derek D. Rucker
- , by Andre Martin and Tarun Kushwaha
- , by Blakeley B. McShane, Eric T. Bradlow, John G. Lynch Jr., and Robert J. Meyer
View the most recent award announcement
View a list of past recipients and learn more about the award
2025 Outstanding Reviewers
, Hong Kong Baptist University
, University of Liverpool
, KU Leuven
, Cornell University
, University of Adelaide
, Case Western Reserve University
, University of WisconsinMadison
, Iowa State University
, Indiana University
, Monash University
, Pennsylvania State University
, University of Illinois Urbana-Champaign
, Texas A&M University
, University of Groningen
, University of Arizona
, Goethe University Frankfurt
View a list of past recipients
Selection Process for All JM Journal Awards
- A vote by Journal of Marketings ERB, AE, and Advisory Committee members will be conducted on all eligible articles (listed in order of appearance in an online survey along with abstracts). Each voter can select up to five articles. Editorials, commentaries, or other invited articles are not eligible for this award.
- Articles receiving the highest number of votes will be selected as finalists with the final number dependent on the distribution of the votes; typically, no more than five finalists are selected.
- The author(s) of each finalist article will be asked to write a 750-word statement in support of their article’s nomination.
- The EIC will form a three-member committee from JM Coeditors, Past JM Editors, Advisory Committee members, and senior AEs. A current JM Coeditor will chair the committee unless conflicts of interest preclude this role. Upon selection, each committee member also confirms they have no conflict of interest. JMs conflict policy includes: You are presently a co-author or have previously coauthored a paper with any of the authors; any of the authors was or is your thesis advisor; any of the authors is a business partner or relative; any of the authors is from your institution; and any of the authors is currently or was formerly one of your PhD students, per 蹤獲扦夥厙 policy.
- The award committee will make the final award selection and notify the EIC who will announce it to the marketing community.
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