Journal of Marketing News, January 2022

Introduction

News from JM about webinars, award winning articles, insights for the classroom, and more

Register to attend the Journal of Marketing Webinar: January 25, 2021 from 1-2PM Eastern

Two papers from the “New Technologies in Marketing” special issue will be featured:

  • by Remi Daviet, Gideon Nave, and Jerry Wind
  • by Yong-Chin Tan, Sandeep R. Chandukala, and Srinivas K. Reddy

Nomination Reminder: JM Advisory Board, Associate Editors, and Editorial Review Board Members should have received an email asking you to nominate papers for the three Journal of Marketing best paper awards. This is an important part of your responsibility and we appreciate your taking the time to review the award criteria and nominate articles you think deserve recognition.

Journal of Marketing Articles in the News

  • Harvard Business Review coverage of: “Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption” by JenniferSun, SilviaBellezza, and NeeruPaharia –
  • coverage: “Is Nestlé a Lady? The Feminine Brand Name Advantage” by Ruth Pogacar, Justin Angle, Tina M. Lowrey, L.J. Shrum, and Frank R. Kardes –
  • Four Journal of Marketing articles were recently honored as recipients of the third annual-EBSCO-RRBM Award for Responsible Research in Marketing. This award honors outstanding research that produces both credible and useful knowledge that benefits society:

Distinguished Winners:

  • Karen Page Winterich, Gergana Y. Nenkov, and Gabriel E. Gonzales, “

Winners:

  • Katherine White, Rishad Habib, and David J. Hardisty, “”

Finalists:

  • Bingqing (Miranda) Yin, Yexin Jessica Li, and Surendra Singh, “”
  • Yixing Chen, Ju-Yeon Lee, Shrihari (Hari) Sridhar, Vikas Mittal, Katharine McCallister, and Amit G. Singal, “”

Journal of Marketing Special Issue: “New Technologies in Marketing”

Edited by Donna L. Hoffman, C. Page Moreau, Stefan Stremersch, and Michel Wedel

Read the entire Special Issue

: The Rise of New Technologies in Marketing: A Framework and Outlook

Journal of Marketing Insights in the Classroom:

This program is designed to help marketing professors and professionals share and adopt ideas and findings from articles published in theJournal of Marketing. Authors ofJMarticles provide a few slides on important marketing topics that you can import into your own marketing classroom materials. You can search for the site for new findings and ideas to share by course title. We recently added 30 new entries from authors.

Recently Accepted Papers Forthcoming in theJournal of Marketing: for a full list


Phillip Wiseman, Michael Ahearne, Zachary Hall, and Seshadri Tirunillai


Filippo Dall’Olio andDemetrios Vakratsas


Nailya Ordabayeva,Lisa A. Cavanaugh,and Darren W. Dahl


Aaron M. Garvey, TaeWoo Kim, and Adam Duhachek


Youngju Kim,SunAh Kim,and Neeraj Arora


Benedikt Schnurr,Christoph Fuchs,Elisa Maira,Stefano Puntoni,Martin Schreier,and Stijn M. J. van Osselaer


Danielle A. Chmielewski-Raimondo,Ali Shamsollahi,Simon J. Bell,and Jan B. Heide


Zachary Estes andMathias C. Streicher


Daniel Fernandes, Nailya Ordabayeva, Kyuhong Han, Jihye Jung, and Vikas Mittal

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