Journal of MarketingÌýInsights in the Classroom is a program designed to help marketing professors and professionals share and adopt ideas and findings from articles published in theÌýJournal of Marketing. Authors of JM articles provide a few slides on important marketing topics that you can import into your own marketing classroom materials.
Search Insights by Marketing Courses:
Principles of Marketing, Core Marketing, Introduction to Marketing Management
Advertising
Brand Management
Business-to-Business Marketing
Consumer Behavior
Digital Marketing
Innovation/New ​Product Development
Marketing Analytics
Marketing Communications
Marketing Research
Marketing Strategy
Retail Marketing
Salesforce Management
Service Marketing
Social Media Marketing
JM Insights in the Classroom Team
, PhD candidate at Duke University, has worked with authors since October 2019. Holly’s primary research is communication, including brand-to-consumer and consumer-to-consumer.
, PhD student at Duke University, has worked with authors since June 2020. Demi primarily studies communication and strategic consumption.
Special thanks to , Assistant Professor of Marketing at Indiana University, for her support in working with authors during the initial two years of this program (6/18-6/20) when she was a Ph.D. candidate and to , Assistant Professor of Marketing and Chase Professorship in Business at Loyola University New Orleans for his service 2020-2021.