Global Marketing in a Diversified Industrial Economy
Introduction
Special issue of the Journal of International Marketing; Deadline 31 Mar 2022
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: Calls: Journals
Author: Michelle Kritselis
Call for Papers
Journal of International Marketing and Conference
Global Marketing in a Diversified Industrial Economy
Special Issue Coeditors: Kelly Hewett and Mat Robson
This special issue reflects the theme of the annual conference and invites papers related to how countries’ industrial structure shapes their global business and marketing tactics. As this is a broad theme, papers touching on a wide variety of topics related to international marketing and the influence of country characteristics will be considered relevant.
Submission to the Global Marketing SIG conference is not required for submission to the special issue.
Submission Deadline: March 31, 2022