Journal of Marketing News, September 2021

Introduction

Your monthly JM update

POSTING TYPE: Journal News

Author: Christine Moorman

Journal of Marketing

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Journal of Marketing Webinar: September 22, 1PM:

  • “” (University of Alabama), (Indiana University), and Neil M. Morgan (Indiana University)
  • “” , , and Werner Reinartz (all of University of Cologne)

Register here.

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Moving back into the Classroom:

Journal of Marketing Insights in the Classroom seeks to help marketing professors adopt ideas and findings from articles published in the Journal of Marketing. Authors of JM articles provide a few slides on important marketing topics that you can import into your own marketing classroom materials. You can search for insights by course titles—these are updated every few weeks, so check back in over time. The program has nearly 100 entries across 12 different types of courses available for adoption.

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Recently Accepted Papers Forthcoming in the Journal of Marketing: for a full list


Cammy Crolic, Felipe Thomaz, Rhonda Hadi, Andrew T. Stephen


Dionne Nickerson, Michael Low, Adithya Pattabhiramaiah, Alina Sorescu


Ewelina Lacka, D. Eric Boyd, Gbenga Ibikunle, P.K. Kannan


Lidan Xu, Ravi Mehta, Darren W. Dahl


Xin (Shane) Wang, Jiaxiu He, David J. Curry, Jun Hyun (Joseph) Ryoo


Samuel D. Hirshman, Abigail B. Sussman


Shreyans Goenka, Stijn M.J. van Osselaer


Juan Xu, Michel van der Borgh, Edwin J. Nijssen, Son K. Lam


Thomas P. Scholdra, Julian R. K. Wichmann, Maik Eisenbeiss, Werner J. Reinartz


Vilma Todri, Panagiotis (Panos) Adamopoulos, Michelle Andrews


Yi Yang, Kunpeng Zhang, P.K. Kannan


Abhi Bhattacharya, Neil A. Morgan, Lopo L. Rego


Neeraj Bharadwaj, Michel Ballings, Prasad A. Naik, Miller Moore, Mustafa Murat Arat


Kelly Herd, Girish Mallapragada, Vishal Narayan


Stephan Ludwig, Dennis Herhausen, Dhruv Grewal, Liliana Bove, Sabine Benoit, Ko de Ruyter, Peter Urwin


Vladimir Melnyk, François A. Carrillat, Valentyna Melnyk


Boas Bamberger, Christian Homburg, Dominik M. Wielgos


Daiane Scarabato, Bernardo Figueredo


Isabel Eichinger, Martin Schreier, Stijn M.J. van Osselae

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Tools to Assess the Readability and Relevance of Your Research

Increase readability: Do you want your research to make an impact? If so, readers will need to understand your writing. Unfortunately, most academic writing is difficult to understand. Worse yet, most scholars don’t realize when their writing is unclear. As scholars, we suffer from a “curse of knowledge,” which prevents us from realizing that readers do not understand our research as well as we do. The recent Journal of Marketing article, “,” by Nooshin Warren, Matthew Farmer, Tianyu Gu, and Caleb Warren examines how the curse of knowledge increases reliance on abstract, technical, and passive writing. To help scholars recognize and improve unclear writing so their research can make a larger impact, the article offers a website () and a tutorial (see Web Appendix B). Look for details and tools at: /writing-clarity-calculator/

Increase relevance: Do you want your research to matter to marketing stakeholders? If so, it should address high-impact issues that are relevant to business. A new Journal of Marketing article, “,” by Kamel Jedidi, Bernd Schmitt, Malek Ben Sliman and Yanyan Li finds that academic marketing articles are often detached from marketing practice which limits their potential impact. The article examines how relevance is achieved and offers tools for assessing your own research. Look for details and tools at: /2021/07/29/a-new-tool-assesses-the-real-world-relevance-of-academic-marketing-articles/

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Call for Manuscripts: Marketing in the Healthcare Sector, Special Issue of the Journal of Marketing. Submission Deadline: July 1-November 1, 2021.

Healthcare is vital to our interconnected world. As the world faces a pandemic of a magnitude not witnessed for over 100 years, we are reminded of its fundamental role. Consumers (patients) seek health, healthcare providers and institutions work to deliver care, insurance companies and governments monitor its costs, markets compete on it, policy regulates it, and society benefits from its successes or suffers from its failings. Marketing as a discipline, however, has not lived up to its potential contributions to this important aspect of our lives. This Journal of Marketing Special Issue is dedicated to developing and promoting research on healthcare marketing. Review the call for papers, including relevant topics, types of papers, and editorial review process.

Watch videos from a group of leading scholars sharing their views on unanswered questions facing marketing in the healthcare sector.​ Participants include Leonard Berry, Punam Keller, Irina Kozlenkova, Cait Lamberton, John Lynch, Detelina Marinova, Vikas Mittal, Maura Scott, Steve Shugan, Jagdip Singh, Hari Sridhar, S Sriram, and Rick Staelin.

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Stay in touch with the Journal of Marketing:

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