Journal of Marketing News, July 2021

Introduction

Moving back into the classroom, Webinars, and other updates from JM

POSTING TYPE: Journal News

Author: Christine Moorman

Moving back into the Classroom:

Journal of Marketing Insights in the Classroom helps marketing professors and professionals adopt ideas and findings from articles published in the Journal of Marketing. Authors of JM articles provide a few slides on important marketing topics that you can import into your own marketing classroom materials. You can search for insights by course titles—these are updated every few weeks, so check back in over time.

The program has nearly 100 entries across 12 different types of courses.

Journal of Marketing Advisory Board, Associate Editors, and ERB members:

You are cordially invited to attend the Journal of Marketing’s upcoming AE/ERB meetings. The Editors will celebrate awards, milestones, initiatives, and metrics—and announce a big event that the Journal of Marketing will host in February at the Winter . Of course, we will also address your questions and take your suggestions. We are hosting two meetings to accommodate time zones around the world: August 23 (8-9PM Eastern) and August 24 (11AM-12PM Eastern). Look for an invitation and zoom links through email. We hope to see you there.

Recently Accepted Papers Forthcoming in the Journal of Marketing: for a full list


Vilma Todri, Panagiotis (Panos) Adamopoulos, Michelle Andrews


Yi Yang, Kunpeng Zhang, P.K. Kannan


Abhi Bhattacharya, Neil A. Morgan, Lopo L. Rego


Neeraj Bharadwaj, Michel Ballings, Prasad A. Naik, Miller Moore, Mustafa Murat Arat


Kelly Herd, Girish Mallapragada, Vishal Narayan


Stephan Ludwig, Dennis Herhausen, Dhruv Grewal, Liliana Bove, Sabine Benoit, Ko de Ruyter, Peter Urwin


Vladimir Melnyk, François A. Carrillat, Valentyna Melnyk


Boas Bamberger, Christian Homburg, Dominik M. Wielgos


Daiane Scarabato, Bernardo Figueredo


Isabel Eichinger, Martin Schreier, Stijn M.J. van Osselaer

Journal of Marketing Webinars on Demand:

JM has accumulated 40+ webinar videos that may be useful for your research and teaching. You can find all the videos on demand here and also check dates for upcoming webinars. Below are links to several recent webinars.

Call for Manuscripts: Marketing in the Healthcare Sector, Special Issue of the Journal of Marketing. Submission Deadline: July 1-November 1, 2021.

Healthcare is vital to our interconnected world. As the world faces a pandemic of a magnitude not witnessed for over 100 years, we are reminded of its fundamental role. Consumers (patients) seek health, healthcare providers and institutions work to deliver care, insurance companies and governments monitor its costs, markets compete on it, policy regulates it, and society benefits from its successes or suffers from its failings. Marketing as a discipline, however, has not lived up to its potential contributions to this important aspect of our lives. This Journal of Marketing Special Issue is dedicated to developing and promoting research on healthcare marketing.

  • Review the call for papers, including relevant topics, types of papers, and editorial review process.
  • Watch videos from a group of leading scholars sharing their views on unanswered questions facing marketing in the healthcare sector.​ Participants include Leonard Berry, Punam Keller, Irina Kozlenkova, Cait Lamberton, John Lynch, Detelina Marinova, Vikas Mittal, Maura Scott, Steve Shugan, Jagdip Singh, Hari Sridhar, S Sriram, and Rick Staelin. Thanks to Hayoung Cheon (University of Michigan) and Nah Lee (Duke University) for writing up the associated summaries.

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