Journal of Marketing Newsletter – April 2021

Introduction

News and updates from JM

POSTING TYPE: Journal News

Author: Christine Moorman

Journal of Marketing Newsletter – April 2021

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Journal of Marketing Special Issue: “Better Marketing for a Better World”

Edited by Rajesh K. Chandy, Gita V. Johar, Christine Moorman, and John H. Roberts

Read the entire Special Issue


The Special Issue editors make the case that it is time for research focused onBetter Marketing for a Better Worldto be more central to the field. BMBW research examines the impact of marketing beyond the firm’s bottom line with the goal of enhancingthe welfare of the world’s other stakeholders and institutions. The editors suggest that too often, researchers’ assumptions about BMBW research act as barriers that prevent them from pursuing BMBW research. Given this background, the editors offer recommendations on how these barriers can be overcome individually and institutionally. They invite scholars to make BMBW research central to their research agenda and offer three initiatives to create an active BMBW research community.

Sustainability and Climate Concerns

  • WanqingZhang, PradeepChintagunta, and ManoharKalwani, “”
  • JenniferSun, SilviaBellezza, and NeeruPaharia, “”
  • ClaudiaGonzalez-Arcos, Alison M.Joubert, DaianeScaraboto, Rodrigo Guesalaga, and JörgenSandberg, “”
  • Siddhanth (Sid)Mookerjee, YannCornil, and JoAndreaHoegg, “”

Economic and Social Empowerment

  • StephenAnderson, PradeepChintagunta, FrankGermann, and NaufelVilcassim, “”
  • EmilyGarbinsky, NicoleMead, and DanielGregg, “”
  • MadhuViswanathan, NitaUmashankar, ArunSreekumar, and AshleyGoreczny, “”

Health and Well-Being

  • JohannesHabel, SaschaAlavi, and KimLinsenmayer, “”
  • YanwenWang, MichaelLewis, and VishalSingh, “”
  • NicoleRobitaille, NinaMazar, Claire I.Tsai, Avery M.Haviv, and ElizabethHardy, “”
  • AndreaWeihrauch and Szu-ChiHuang, “”

Pro-social Giving

  • JacquelineRifkin, KatherineDu, and Jonah Berger,“”
  • SungjinKim, SachinGupta, and Clarence Lee “”
  • KuangjieZhang, FengyanCai, and ZhengyuShi, “”

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May 12, 2021 BMBW Initiative and Special Issue Launch: Journal of Marketing Webinar, 12PM Eastern

TheBMBW Special Issue Editorswill launch the BMBW initiative—and the Special Issue—with a webinar launching on May 12 at 12:00 PM Eastern. Register withthis link. This webinar will address the many challenges we face as a field in developing new BMBW knowledge, and the many opportunities we have to overcome them. Join the Special Issue Editors Rajesh Chandy, Gita Johar, Christine Moorman, and John Roberts for a discussion and debate about how to approach these challenges, and about how to harness these opportunities to contribute to a better world. Scholars, students, and practitioners are all invited to participate.

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April 28, 2021, Journal of Marketing Webinar for Scholars, 1PM Eastern

Sign up to participate:

Speakers include:

– Nooshin Warren, Matthew Farmer, Tianyu Gu, and Caleb Warren, “Marketing Ideas: How to Write Research Articles that Readers Understand and Cite,” forthcoming.

– Stefan Stremersch,Russell S. Winer,and Nuno Camacho, “Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing,” forthcoming.

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Recently Accepted Papers Forthcoming in the Journal of Marketing

Express (recently accepted)


Franklin Shaddy, Anuj K. Shah


Jonathan Zhang, Chunwei Chang, Scott Neslin


TI Tongil Kim, Sandy D. Jap


Kathleen Seiders, Andrea Godfrey Flynn, Gergana Nenkov


Yanhao “Max” Wei, Jinhoon Hong, Gerard J. Tellis


NooshinL.Warren, MatthewFarmer, TianyiGu, CalebWarren


Alireza Golmohammadi, Taha Havakhor, Dinesh Gauri, Johann Comprix


Qiang Zhou, B.J. Allen, RichardGretz, Mark Houston


StefanStremersch, RussellWiner, NunoCamacho


Xing-Yu (Marcos)Chu, Chun-TuanChang, Angela Y.Lee


Chee S.Cheong, ArvidHoffmann, RalfZurbruegg


Blair Kidwell, Jonathan Hasford, David Hardesty, Broderick Turner, Alex R. Zablah


AekyoungKim, FelipeAffonso, JulianoLaran, KristinaDurante


Seoungwoo Lee, Jie Zhang, Michel Wedel


HeanTatKeh, DiWang, LiYan


RajiSrinivasan, GulenSarial-Abi


Joseph Nunes, Andrea Ordanini, Gaia Giambastiani


DariaDzyabura, RenanaPeres


FredMiao, IrinaKozlenkova, HaizhongWang, TaoXie, RobertPalmatier


Zhe Zhang, Vanessa Patrick


Roland Rust, William Rand, Ming-Hui Huang, Andrew Stephen, Gillian Brooks, Timur Chabuk


Yong-ChinTan, SandeepChandukala, SrinivasReddy


MonikaLisjak, AndreaBonezzi, DerekRucker


KellenMrkva, NathanielPosner, CrystalReeck, EricJohnson


CindyWang, JoshuaBeck, HongYuan

Online First


Deepa Chandrasekaran, Gerard J. Tellis, Gareth M. James


Chiara Longoni, Luca Cian


Remi Daviet, Gideon Nave, Jerry Wind


Gabriela N. Tonietto, Alixandra Barasch


Jing Li, Xueming Luo, Xianghua Lu, Takeshi Moriguchi


Katrijn Gielens, Els Gijsbrechts, Inge Geyskens


Scott Connors, Mansur Khamitov, Matthew Thomson, Andrew Perkins


Yanmei Zheng, Joseph W. Alba


Elham Ghazimatin, Erik A. Mooi, Jan B. Heide

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Call for Manuscripts: Marketing in the Healthcare Sector, Special Issue of the Journal of Marketing

Healthcare is vital to our interconnected world. As the world faces a pandemic of a magnitude not witnessed for over 100 years, we are reminded of its fundamental role. Consumers (patients) seek health, healthcare providers and institutions work to deliver care, insurance companies and governments monitor its costs, markets compete on it, policy regulates it, and society benefits from its successes or is challenged by its failings. Marketing as a discipline, however, has not lived up to its potential contributions to this important aspect of our lives. ThisJournal of MarketingSpecial Issue is dedicated to promoting research on healthcare marketing with the goal of improving knowledge of this critical research domain.

  • Review the call for papers, including relevant topics, types of papers, and editorial review process.
  • Watch videos from a group of leading scholars sharing their views on unanswered questions facing marketing in the healthcare sector.​ Participants include Leonard Berry, Punam Keller, Irina Kozlenkova, Cait Lamberton, John Lynch, Detelina Marinova, Vikas Mittal, Maura Scott, Steve Shugan, Jagdip Singh, Hari Sridhar, S Sriram, and Rick Staelin. Thanks to Hayoung Cheon (University of Michigan) and Nah Lee (Duke University) for writing up the associated summaries.

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