- Better Marketing for a Better World: An Invitation
- 5/12/2021 | This webinar launches the BMBW initiative—and the BMBW Special Issue—by addressing the many challenges we face as a field in developing new BMBW knowledge, and the many opportunities we have to overcome them.
- Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing
- 4/28/2021 | The current research faculty incentive system in business schools is broken and unsustainable in the long run – here’s how to fix it.
- Marketing Ideas: How to Write Research Articles that Readers Understand and Cite
- 4/28/2021 | Scholars write unclearly in part because they forget that they know more about their research than readers, a phenomenon called “the curse of knowledge.â€
- Reality Check: Infusing Ecological Value into Academic Marketing Research
- 3/9/2021 | Harald van Heerde and Christine Moorman discuss ways to enhance the real-world relevance of academic marketing research by focusing on ecological value.
- Writing an Outstanding Review
- 4/22/2020 | Journal of Marketing editors Christine Moorman and Harald van Heerde share ideas and advice for academics looking to write an outstanding review for a journal.
- Creating Boundary-Breaking, Marketing-Relevant Consumer Research
- 1/22/2020 | How can marketing researchers create boundary-breaking consumer research that has impact beyond a narrow set of marketing academics?
- Using Text for Marketing Insight
- 10/29/2019 | This webinar features three experts who share advice and experience using textual data to derive marketing insight, including an overview of the methodologies and metrics used in text analysis across the field of marketing.
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