Summer 蹤獲扦夥厙 2020
Introduction
Info on master classes and other updates on this virtual event, 18-20 Aug 2020
POSTING TYPE: Revisits
Author: Kay Lemon
Im writing to invite you to the 2020 蹤獲扦夥厙 Summer Academic Conference, occurring August 18-20. As the new chair of the 蹤獲扦夥厙 Board of Directors, I am happy to share that program co-chairs Simon Blanchard, Amber Epp and Girish Mallapragada are working overtime with Aric Rindfleisch and the 蹤獲扦夥厙 Academic Council to bring you exciting new perspectives, familiar faces and the big tent of scholarship from all corners of the discipline. The conference, focusing on Bridging Gaps: Marketing in an Age of Disruption, has been reconfigured as an entirely .
I hope youll be able to join the virtual conference as it offers great opportunities for learning, sharing and connection including:
Master Classes
Curated by the co-chairs and presented by the fields leading experts, master classes are 75-minute sessions that keep you up to date and contribute to your professional development. The 2020 蹤獲扦夥厙 Summer Academic Conference offers three types of master classes this year, focusing on career, topics and tools. Career master classes provide techniques and insights you need to know to develop as a scholar; topic master classes provide interesting introductions to emerging research areas you might want to explore; and tool master classes provide hands-on application for mastering emerging critical marketing tools excellent for honing both research and teaching skills. There are 15 of these valuable sessions and you can review the abstract and presenter details here.
蹤獲扦夥厙 Journal Award-Winning Article Sessions
Featuring scholars from all of the 蹤獲扦夥厙 journals, these sessions celebrate outstanding achievements in the field with an eye to both recent barrier-breaking research and long-term impact. Offering breadth and depth, some sessions provide overviews of how authors continue to build upon their award-winning work, while others explore how the ideas presented are being applied from the perspective of industry panelists. The conference is hosting nearly a dozen award sessions, and details are available here.
A Community of Supportive Scholars and Exciting Research
The 2020 蹤獲扦夥厙 Summer Academic Conference is rooted in the first 1915 meeting of what became the National Association of Marketing Teachers an organization that merged to form the 蹤獲扦夥厙 in 1937. This conference is a lore-filled event that has played a role in shaping generations of marketing educators and scholars. In their call, Blanchard, Epp and Girish open by saying that our field has been affected by disruption in ways that nobody could have foreseen. That was written months before March 2020. Our doctoral students and early career scholars need strong feedback and support. I invite you to commit yourself to supporting our diverse community of scholars, in a wide variety of engaging sessions and at our Wednesday afternoon SIG receptions. Please join me and actively participate in this years event. Register here.
I look forward to joining you at the virtual 2020 蹤獲扦夥厙 Summer Academic Conference!
Kay Lemon
Chair, 蹤獲扦夥厙 Board of Directors
Accenture Professor
Carroll School of Management
Boston College