Bridging Gaps: Marketing in an Age of Disruption
In the last decade, and especially the last several months, marketing has been affected by disruption in ways that nobody could have foreseen. From big data to social media to the sharing economy and the COVID-19 pandemic, technology has disrupted product innovation, pricing structures, branding strategies and distribution platforms. This disruption raises novel questions that require new thinking, research methods and tools. The conference is a platform to bring together academics and practitioners to set the agenda for this future.
Revisit the Virtual Event
| Teaching Tools | |
| Journal Content | Exploring New Research on Marketing in the Healthcare Sector Awards and Journal Programming |
| Master Classes, Special Sessions, Competitive Papers and Posters |
Conference Pricing
Academic Professional
- Member: $149
- Non-Member: $299
Doctoral Student
- Member: $99
- Non-Member: $174
If you need to purchase or renew your professional membership (now $149 per year) to receive member pricing, click here. If youre a doctoral student, start here.
After completing registration, you will receive a purchase receipt. We will email you the information for accessing this virtual conference closer to the event.
Master Classes & Special Programming
Presented by leading experts, master classes are 75-minute sessions focused on emerging research and teaching techniques and tools. The conference program also features a dozen sessions exploring the best of the 蹤獲扦夥厙’s journals.
Academic Placement Hiring Event
The Academic Council has decided to postpone face-to-face interviews until the 蹤獲扦夥厙 Winter Academic Conference (February 19-21, 2021, in St. Petersburg, Florida) while also working on options for online interviewing.
Conference Co-Chairs
McDonough School of Business
Georgetown University
University of Wisconsin-Madison School of Business
Kelley School of Business
Indiana University
What to Expect
蹤獲扦夥厙 academic events are built to help you connect with peers who understand your research challenges and can help you find solutions. Whether youre an emerging scholar making your mark or a seasoned academic pushing the boundaries of traditional thinking, we’re here to help you advance your career.
Future 蹤獲扦夥厙 Summer Academic Conference Dates
- 2021 蹤獲扦夥厙 Summer Academic Conference | Virtual | August 4-6
- 2022泭蹤獲扦夥厙 Summer Academic Conference | Chicago, IL | August 12-14
and
Special thanks to all our event sponsors!
Interested in exhibiting? Please reach out to Julie at JSchnidman@ama.org to learn more.
Gold Sponsor
Welcome Sponsor
Awards Sponsor
Teaching Tool Sponsors
Exhibitor Sponsors
Teaching Tools Sessions | Schedule at a Glance
Tuesday
08:15 a.m. | | Stukent
09:45 a.m. | | Wall Street Journals
09:45 a.m. | | Marketplace Siumlations
11:15 a.m. | | SAGE
12:45 p.m. | | LINKS Simulation
02:15 p.m. | | StratX Simulations
Wednesday
08:15 a.m. | | Wall Street Journals
08:15 a.m. | 泭| Decision Pro
09:45 a.m. | | Interpretive Simulations
11:15 a.m. | | Knowledge Matters
12:45 p.m. | | Marketplace Siumlations
02:15 p.m. | | LINKS Simulation
Thursday
08:15 a.m. | | Stukent
09:45 a.m. | | Interpretive Simulations
09:45 a.m. | 泭| Decision Pro
11:15 a.m. | | Knowledge Matters
12:45 p.m. | | StratX Simulations
Resources for Using the Cisco WebEx Webinar Platform
We’re excited to be using the ExOrdo virtual event solution for the first time for the 2020 蹤獲扦夥厙 Summer Academic Conference. The platform utilizes the Cisco WebEx Webinar software. Here are a few resources for navigating the platform.
Before Tuesday, August 18:
You will need to take the following steps to make sure you’re ready when the conference begins.
Download the Events software.
Ensure you can log in to the 2020 蹤獲扦夥厙 Summer Academic Conference . Your login email is the same one you used to register for the event on ama.org.
Once you have entered your session, you will only be able to communicate through the chat. You will not be seen or heard. If you are a session chair or a presenter, the 蹤獲扦夥厙 Room host will promote you to presenter.
We’ve also put together a quick infographic to help you navigate the platform.
Additional Troubleshooting Articles:
General WebEx