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Journal of Marketing News – July 2020

Introduction

Upcoming webinar, forthcoming articles, new classroom entries

Journal of Marketing News – July 2020

Participate in the July 15 at 1PM Eastern Webinar: Register here

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    • Presented by: Yashoda Bhagwat-Texas Christian University and Nooshin Warren-University of Arizona
    • Presented by: Samuel Stäbler-Tilburg University and Marc Fischer-University of Cologne

Read forthcoming Journal of Marketing articles:

  • (Ryan Hamilton, Rosellina Ferraro, Kelly L. Haws, Anirban Mukhopadhyay)
  • (Brett R. Gordon, Kinshuk Jerath, Zsolt Katona, Sridhar Narayanan, Jiwoong Shin, Kenneth C. Wilbur)
  • (Andre F. Maciel, Eileen Fischer)
  • (Arnd Vomberg, Christian Homburg, Olivia Gwinner)
  • (Forrest V. Morgeson, III, G. Tomas M. Hult, Sunil Mithas, Timothy Keiningham, Claes Fornell)
  • (Chris Hydock, Zoey Chen, Kurt Carlson)
  • (Yashoda Bhagwat, Nooshin Warren, Joshua T. Beck, and George F. Watson, IV)
  • (Vincent Chi Wong, Lei Su, Howard Pong-Yuen Lam)
  • (John P. Costello, Rebecca Walker Reczek)
  • (Sara Rosengren, Martin Eisend, Scott Koslow, Micael Dahlen)
  • (He (Michael) Jia, B. Kyu Kim, Lin Ge)

Access new Journal of Marketing Insights in the Classroom entries:

  • Over 50 new slide entries have been added this year to help you with your fall teaching. Access all of the insights here.
  • Thanks to , Assistant Professor at Indiana University, for working with authors during the first two years of this program’s introduction when she was a Ph.D. candidate.
  • Welcome , , and on to the team to work with authors on this program.

Stay in touch with the Journal of Marketing: