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Journal of Marketing News – September 2019

• • Read about JM’s “Challenging the Boundaries of Marketing” Initiative
  • Review the Table of Contents for the September 2019 issue of the Journal of Marketing
  • Submission deadline extended for the Special Issue on “New Technologies and Marketingâ€�
  • Register for an upcoming JM Research Development Workshop
  • Attend an upcoming Journal of Marketing Webinar
  • View JM Outstanding Reviewer Awards
  • Blast from the Past: JM Editor picks from 2017
  • Adopt JM Insights in the Classroom Slides
  • Visit the JM website

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Challenging the Boundaries of Marketing Editorial and Initiative

This new initiative is a series of innovative articles intended to push the current boundaries of the field by identifying and encouraging new research agendas. Importantly, these articles are designed to be forward-looking—they are not review articles. We seeded this initiative with two interdisciplinary teams of authors. The first paper, “” by Giana Eckhardt, Mark Houston, Baojun Jiang, Cait Lamberton, Aric Rindfleisch, and Georgios Zervas, takes the field’s first deep look at how marketing will change in a sharing economy and includes a future research agenda. Two commentaries are offered by and .
The second paper in the series written by Jonah Berger, Ashlee Humphreys, Stephan Ludwig, Wendy Moe, Oded Netzer, and David Schweidel is entitled “” This paper focuses on how the marketing community can develop stronger insights from text, including resolving questions about validity and metrics as well as driving future research opportunities.
We invite teams of authors to review the guidelines for this initiative in our September editorial and submit proposals. We look forward to your involvement in driving more exploration in the field!

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Table of Contents Journal of Marketing (Sept 2019)

• • • “,” Christine Moorman, Harald J. van Heerde, C. Page Moreau, Robert W. Palmatier
    • ““, Giana M. Eckhardt, Mark B. Houston, Baojun Jiang, Cait Lamberton, Aric Rindfleisch, Georgios Zervas
    • “,” Yubo Chen, Liantao (Tarry) Wang
    • “,” Arun Sundararajan
    • “,” Caleb Warren, Rajeev Batra, Sandra Maria Correia Loureiro, Richard P. Bagozzi
    • “,” Vamsi K. Kanuri, Michelle Andrews
    • “,” Christian Hughes, Vanitha Swaminathan, Gillian Brooks
    • “,” Nandini Ramani, Raji Srinivasan
    • “,” Andreas Eggert, Lena Steinhoff, Carina Witte
    • “,” Thomas Dotzel, Venkatesh Shankar

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Submission Deadline Extended for Special Issue on “New Technologies and Marketing”

A reminder that the Special Issue on “New Technologies and Marketing” submission deadline was extended to October 15, 2019 to offer review teams a short rest after the “Better Marketing for a Better World” Special Issue. Editors Page Moreau, Donna Hoffman, Stefan Stremersch, and Michel Wedel encourage you to submit in advance of the deadline if possible.

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Register for a Journal of Marketing Research Development Workshop

The Journal of Marketing editors host workshops at universities around the world to further JM’s mission to develop research about real-world marketing questions. Please register to attend the workshop at the Indian School of Business, Hyderabad, India (January 11-12, 2020) and/or the Winter ÂÜÀòÉç¹ÙÍø 2020, San Diego (February 9-10, 2020). Space is limited.

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Outstanding Reviewers

During the AE/ERB at the Summer ÂÜÀòÉç¹ÙÍø, we honored a set of outstanding reviewers who stood out by virtue of their quality, constructiveness, timeliness, and workload. Join us in congratulating this global network of scholars: Kersi Antia (Western University), Neeraj Arora (University of Wisconsin-Madison), Lauren Block (Baruch College), Marc Fischer (University of Cologne), Ashlee Humphrees (Northwestern University), Detelina Marinova (University of Missouri), Kelly Martin (Colorado State University), Brian Murtha (University of Kentucky), Tom Novak (George Washington University), Jaideep Prabhu (Cambridge University), S. Sriram (University of Michigan), Claudia Townsend (University of Miami), and Kapil Tuli (Singapore Management University)

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Watch the most recent Journal of Marketing Webinar

View the September Journal of Marketing Webinar of authors sharing research insights from their recently published Journal of Marketing articles. Find the webinar archive here. Featured speakers and articles:

• • • “” (Brian Murtha and Kevin Chase)
    • “” (Matthijs Meire, Kelly Hewett, Michael Ballings, V. Kumar, and Dirk Van den Poel)

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Blast from the Past: JM Editor Picks from 2017: If you missed these influential articles, take time to investigate them now:

• • • “” Jens Hogreve, Anja Iseke, Klauss Derfuss, Toennjes Eller
    • “” Lisette de Vries, Sonja Gensler, and Peter S. H. Leeflang
    • “” Nooshin L. Warren and Alina Sorescu
    • “” Manpreet Gill, Shrihari Sridhar, and Rajdeep Grewal
    • “” Hyoryung Name, Yogesh V. Joshi, P.K. Kannan

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Adopt JM Insights in the Classroom Slides: This initiative is designed to help marketing professors and professionals share and adopt ideas and findings from articles published in the Journal of Marketing. Authors of JM articles provide a few slides on important marketing topics that you can import into your own marketing classroom materials. Find the collection of slides here.

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Visit the JM Website: Get article alerts and other journal news by visiting our site.

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