Marketing on Fire: Burning Questions, Hot New Methods and Practical Ideas Worth Spreading
ÂÜÀòÉç¹ÙÍø academic events are built to surround you with peers who understand your research challenges and provide access to top thought leaders who can help you find solutions. Whether you’re an emerging scholar making your mark or a seasoned academic pushing the boundaries of traditional thinking, we have you covered with events ready to help you advance your career.
Academic Placement Hiring Event
This conference is home to the industry’s largest hiring event. Doctoral students can connect with schools that have open positions. It’s included with conference registration. 2020 Hiring Event information is available.
Pricing
| Early-Bird (Expires 07/08/19) | Standard Pricing | |
| Academic Professional (Member) | $489 | $589 |
| Academic Professional | $789 | $889 |
| Doctoral Student (Member) | $189 | $289 |
| Doctoral Student | $389 | $489 |
| Practitioner | Contact ÂÜÀòÉç¹ÙÍø |
Conference Program
New for 2019: Master Classes – SOLD OUT
These lecture-style sessions presented by notable instructors will let you learn new professional development skills to improve your teaching or research.
See the full master class descriptions here.
Master classes are included with ÂÜÀòÉç¹ÙÍø Summer Academic Conference registration. (You will receive an email with instructions for attending.) They cost $250 for non-conference attendees.
Practitioner and Academic Panel
Our evening reception will take on a new format where you can mingle with other attendees and hear a lively panel discussion from a mix of scholars and practitioners who will be discussing how our two sides of marketing can better work together.
Panel Speakers
Aaron Robinson
Marketing Science Partner
Geoff Nyheim
US Central Area Director for Amazon Web Services
Amazon
Maggee Bond
Innovation Executive, Research
Salesforce.com
Katie Malone
Director of Data Science
Civis Analytics
Conference Co-Chairs
Keisha Cutright
Associate Professor, Marketing
Fuqua School of Business
Duke University
James Alvarez Mourey
Assistant Professor, Marketing
Richard H. Driehaus College of Business
DePaul University
Renana Peres
Associate Professor of Marketing
School of Business Administration
Hebrew University of Jerusalem
Upcoming Summer Academic Conference Dates
- 2020 Summer Academic Conference | San Francisco, CA – August 21-23
- 2021 Summer Academic Conference | Boston, MA – August 13-15
and
Downloadable Conference Program
Below you’ll find a schedule at a glance for the event.
Friday, August 9
Poster Presentation Lunch
Poster Presenters Schedule
11:30 am – 12 noon: Lunch
12 noon – 1:00 pm: Presentations
Concurrent Sessions
Master Class Sessions
- presents
Testing and Interpreting Interaction Effects, with a Particular Focus on Statistical Power - presents
Introduction to Machine Learning Methods: What you Need to Know to Conduct and Interpret Research with ML - presents
Structural Modeling 101 - presents
Best Practices and Recent Developments in Qualitative Consumer Research Methods
Concurrent Sessions
Practitioner Panel and Reception
Saturday, August 10
Concurrent Sessions
Concurrent Sessions
Concurrent Sessions
Awards Luncheon
Master Class Sessions
- presents
Running Studies Online - r presents
Machine Learning for Causal Inference - presents
Best Practices in Theory Development - presents
Consumer Neuroscience 101: Tools, Applications and Challenges
Concurrent Sessions
SIG Receptions
Sunday, August 11
Concurrent Sessions
Concurrent Sessions
Concurrent Sessions
Event Location
540 North Michigan Avenue
Chicago, IL 60611
(312) 836-0100
Hotel
We’ve secured an ÂÜÀòÉç¹ÙÍø room block at a special rate of $242.00 per night (excluding taxes and applicable fees which are currently 17.40% but are subject to change). Please reserve your overnight accommodations early as there are a limited number of ÂÜÀòÉç¹ÙÍø special rates available. You can or by calling (877) 303-0104 (be sure to reference the ÂÜÀòÉç¹ÙÍø Summer Academic Conference). Please note: Any hotel room booked outside of the ÂÜÀòÉç¹ÙÍø negotiated block of rooms may not be eligible for the discounted rate and could have a different cancellation policy.
The reservation cut-off date is Wednesday, July 11, 2019.
Complimentary guest room Wi-Fi is included.
Air Travel Discount
The ÂÜÀòÉç¹ÙÍø has teamed up with Delta Air Lines to offer a special discount on air travel. You can also call the Delta Meeting Network at (800) 328-1111 and refer to meeting code NY2M7. There is not a service fee for reservations booked and ticketed via this service.
Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater/jacket.
Area Attractions, Events and Tourism
Please visit  for additional city information.
ADA
The ÂÜÀòÉç¹ÙÍø is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the ÂÜÀòÉç¹ÙÍø Support Center at (800) ÂÜÀòÉç¹ÙÍø-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.
Special thanks to all our event sponsors!
Interested in exhibiting? Please reach out to Barbara at bgrobicki@ama.org to learn more.
Premier Sponsor
Poster Reception Sponsor
Breaks & Refreshments Sponsor
Awards Luncheon Sponsor
Reception Sponsor
Teaching Tool Sponsors
Exhibitors
Sponsors receive free shipping on promotional products ordered through The ÂÜÀòÉç¹ÙÍø Shop powered by Consolidus.