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News from the Journal of Marketing – April 2019

1. Journal of Marketing Webinar Series
Join an upcoming webcast of JM authors from around the world sharing research insights from their recently published articles. We encourage you to invite your colleagues, students, and managerial colleagues that might be interested in these topics. Date and time: May 2, 2019: 1:00 PM-2:00 PM (Eastern) Topics/Presenters:

• "How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework" (Katherine White, Rishad Habib, and David J. Hardisty)
• "Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities" (Dennis Herhausen, Stephan Ludwig, Dhruv Grewal, Jochen Wulf, and Marcus Schoegel)

 

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2. Finalist for JM Best Paper Awards Announced
Finalists for JM‘s big three article awards were selected from nominations by JM”s Editorial Review Board, Associate Editors, and Advisory Board in February. Thanks to all members for the outstanding participation in this important event. The number of members voting doubled over the prior year! This makes selection as a finalist even more robust. Award committees are working on award decisions now. Finalists are listed for each award in alphabetical order by the last name of the first author.

Sheth Foundation/Journal of Marketing Award: Honors the article published in the Journal of Marketing that has made long-term contributions to the field of marketing. An article is eligible for consideration to receive this award in the fifth year after its publication. The criteria for selection include the quality of the article’s contribution to theory and practice, its originality, its technical competence (if relevant), and its impact on the field of marketing:

• "Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms" || || Goutam Challagalla, Brian R. Murtha, and Bernard Jaworski
• "The Role of Brands and Mediating Technologies in Assembling Long-Distance Family Practices" || || Amber M. Epp, Hope Jensen Schau, and Linda L. Price
• "The Informational Value of Social Tagging Networks" || || Hyoryung Nam and P.K. Kannan
• "Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products" || || Hans Risselada, Peter C. Verhoef, and Tammo H.A. Bijmolt
• "Marketing in Computer-Mediated Environments: Research Synthesis and New Directions" || || Manjit S. Yadav and Paul A. Pavlou

 

Marketing Science Institute/H. Paul Root Award: Honors the article published in the Journal of Marketing that has made a significant contribution to the advancement of the practice of marketing in a calendar year:

• "Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the ‘Crowd’" || || B.J. Allen, Deepa Chandrasekaran, and Suman Basuroy
• "In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field" || || Dhruv Grewal, Carl-Philip Ahlbom, Lauren Beitelspacher, Stephanie M. Noble, and Jens Nordfält
• "Selling the Premium in Freemium" || || Xian Gu, P.K. Kannan, and Liye Ma
• "Scheduling Content on Social Media: Theory, Evidence, and Application" || || Vamsi K. Kanuri, Yixing Chen, and Shrihari (Hari) Sridhar
• "Video Content Marketing: The Making of Clips" || || Xuan Liu, Savannah Wei Shi, Thales Teixeira, and Michel Wedel
• "When and how Board Members with Marketing Experience Facilitate Firm Growth" || || Kimberly A. Whitler, Ryan Krause, and Donald R. Lehmann

 

Shelby D. Hunt/Harold H. Maynard Award: Honors the article published in the Journal of Marketing that has made the most significant contributions to marketing theory in a calendar year:

• "The New Regulator in Town: The Effect of Walmart’s Sustainability Mandate on Supplier Shareholder Value" || || Katrijn Gielens, Inge Geyskens, Barbara Deleersnyder, and Max Nohe
• "Marketing Channel Management by Multinational Corporations in Foreign Markets" || || Rajdeep Grewal, Amit Saini, Alok Kumar, F. Robert Dwyer, and Robert Dahlstrom
• "Converging on a New Theoretical Foundation for Selling" || || Nathaniel N. Hartmann, Heiko Wieland, and Stephen L. Vargo
• "Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications" || || Venkat Ramaswamy and Kerimcan Ozcan

 

Congratulations to the finalists! Winners will be announced in May and invited to present in a session during the Summer ÂÜÀòÉç¹ÙÍø in Chicago.

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3. JM Insights in the Classroom
This program is designed to help marketing professors and professionals share and adopt ideas and findings from articles published in the Journal of Marketing. To jumpstart this program, we asked the authors of JM award-winning papers to create slides with the key insights, which are searchable by course title. Twenty new submissions were recently "posted".

We now invite all authors of JM articles published in the last ten years to submit slides. Click here to submit your own insights.

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4. New Journal of Marketing Scholarly Insights in March
A manager-friendly version of all articles published in the Journal of Marketing is written on behalf of authors, pitched to other media sources, and posted on the JM site and social media. Read the "archive" of articles since July 2018 and read the following JM Scholarly insights posted in March:

• Before You Put Up a Paywall, Read This Study, by Adithya Pattabhiramaiah, S. Sriram and Puneet Manchanda
• Why It’s Actually Good to Be Vague ÂÜÀòÉç¹ÙÍøt Markets, by Sven Molner, Jaideep C. Prabhu and Manjit S. Yadav
• 3 Strategies to Make Innovation Tournaments More Successful, by Nuno Camacho, Hyoryung Nam, P.K. Kannan and Stefan Stremersch
• Retailers: How to Manage Suppliers’ Perceptions of "Fairness", by Hannah S. Lee and David A. Griffith

 

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5. Get all the JM scoop, including forthcoming articles and announcements about initiatives, on Twitter at and

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