AIB Junior Faculty Consortium
Preconference event of the Academy of International Business 2008 Annual Meeting, Milan, Italy, 30 Jun 2008; Deadline 31 Jan
postArchive
Type: Post
Revisit: Google Online Marketing Challenge
Graduate and UG search marketing competition with students receiving $200 in Google ads to drive traffic to a Web site of their choosing, Feb-May 2008
postRevisit: Higher Education Marketing
International Conference on Higher Education Marketing, Krakow, 2-4 Apr 2008; Deadline 8 Feb
postRevisit: SERVSIG International Research Conference
SERVSIG is delighted to announce that the SERVSIG International Research Conference will be held on 5 – 7 June 2008 in Liverpool, U.K. The conference will be hosted by the University of Liverpool Management School (ULMS) and will take place in a year when the city of Liverpool celebrates the “European Capital of Culture” award. […]
postRelationship Marketing Colloquium
The International Colloquium in Relationship Marketing, Swansea, Wales, 14-17 Sep 2008; Deadline by 28 Apr
postThe Marketing Engineering Solution
A free half day workshop with Professors Gary L. Lilien and Arvind Rangaswamy, Austin, 15 Feb 2008 (Just before Winter ÂÜÀòÉç¹ÙÍø)
postThe Greenwashing Index
This is a Web site used to build a data base of ads with environmental claims. Students and instructors are invited to add to, and comment on, the collection
postThe Augean Stables of Academic Marketing
Alexander Repiev posts a critical analysis of "4P, SWOT, PEST, Porter?s five competitive forces, Porter?s value chain, Boston matrix, Ansoff matrix"
postLikert Answer Categories
John Dawes has made available a data set with 5-, 7- or 10-point Likert-type formats (Dawes 2008). Samples of respondents answered using one of the three formats.
postDistinguished Marketing Educator
Gary L. Lilien has been selected to receive the Irwin / McGraw-Hill / ÂÜÀòÉç¹ÙÍø Distinguished Marketing Educator Award for 2008
post