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GOMCHA 2012

Registration is open for the 2012 Google Online Marketing Challenge, a worldwide marketing competition for students; Instructor deadline 31 Jan 2012

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Converse Award Winners

V. Kumar, Christine Moorman, A. Parasuraman, Roland Rust and Gerard Tellis have won 2012 Paul D. Converse Awards

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Evidence-Based Advertising

In this essay Scott Armstrong notes that advertising texts and practitioner handbooks ignore empirical evidence

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J Dest Mar Man

Elsevier announces the Journal of Destination Marketing & Management, to be edited by Alan Fyall, with co-editors Brian Garrod and Youcheng Wang

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Zahay Editor at JRIM

Debra Zahay is the new Editor-in-Chief of the Journal of Research in Interactive Marketing

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Revisit: RBV in International Marketing

The Resource Based View as Applied in International Marketing, Special issue of International Journal of Trade and Global Markets, Edited by Craig Julian; Deadline now 31 Jan 2012

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