We are pleased to announce that registration for is now open! The 2011 Challenge got even bigger with over 50,000 students in 100 countries competing and learning about online advertising.
But what is this challenge, you ask?
The Google Online Marketing Challenge is a global online marketing competition for students from any higher education institution in the world. Students develop and run a successful online advertising campaigns through Google AdWords for a real business or non-profit organization, exercising their advertising and consulting skills.
And you think of costs? It is free as Google provides USD 250 worth AdWords credit for running the campaigns for this Challenge! Then Google and a global panel of independent academics select the winning teams based on the success of their campaign and the quality of their written reports.
There is reason for more excitement – we are introducing a brand new award category, The Best Social Media Page Award to incorporate the increasing importance of social media in online marketing. Watch out for more details coming your way.
Can’t wait to register? Here are the next steps.
Professor, lecturer or whoever teaches must first register and then their students can sign up for the Challenge under them. Registration for professors is now open while sign-up for students opens on January 31, 2012. Any professor at any higher education institute can register a student team. Students can either be graduate or undergraduate, and from any discipline.
