Archive
Type: Post
Consumer-Based Brand Equity
Bruno Schivinski, George Christodoulides and Cleopatra Veloutsou seek published and unpublished manuscripts for a meta-analysis
postGary Lilien ISMS-MSI Practice Prize
Stephen Anderson-Macdonald, Rajesh Chandy and Bilal Zia have won the 2015-2016 award
postThe Role of Affect in Advertising
The Journal of Advertising is offering free access to a Virtual Special Issue on the Role of Affect in Advertising; Deadline 31 Oct 2016
postRevisit: Summer ÂÜÀòÉç¹ÙÍø 2016
Relationship Marketing SIG news at the Summer ÂÜÀòÉç¹ÙÍø Academic Conference, Atlanta, 5-7 Aug 2016; RMSIG poster deadline now 15 Jul
postMarketing EDGE Professors’ Academy
Members of the Marketing EDGE Professors' Academy have access to the DMA's direct marketing Statistical Fact Book and a Value of Data Study
postRevisit: Summer ÂÜÀòÉç¹ÙÍø 2016
SPORTSIG Atlanta Open invitation at the Summer ÂÜÀòÉç¹ÙÍø Academic Conference, Atlanta, 5-7 Aug 2016
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