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Marketing EDGE Professors’ Academy

Introduction

Members of the Marketing EDGE Professors' Academy have access to the DMA's direct marketing Statistical Fact Book and a Value of Data Study

Members of the Marketing EDGE Professors’ Academy will have online access to two premier DMA research studies:

1. We have recently added the 2016 DMA Statistical Fact Book

2. The DMA’s groundbreaking 2015 Value of Data Study

Visit: to log in, join or renew membership.

Direct/Interactive Marketing Research Summit:

We look forward to seeing professors, researchers and PhD students in Los Angeles, CA, at the the weekend of Oct. 15-16, 2016, our flagship academic conference!  Held in conjunction with (and including complimentary admission to) &THEN, the DMA’s annual conference and exhibition.  Registering for the Research Summit includes complimentary Professors’ Academy membership for a calendar year.  Visit:

·         Our keynote is Eric Feinberg, VP Marketing, Foresee

·         Jacobs & Clevenger Case Writers’ Workshop corporate presenters represent LA Galaxy Soccer, National Sports Forum, and more. Visit:

·         Featured: Meet the Editors lunch

I hope to see you in LA!

Take advantage of other Professors’ Academy benefits, including Data Set Library access, course syllabi, and more!

Sincerely,

Jeff Nesler

 

Jeff Nesler | Senior Program and Web Manager | Marketing EDGE

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