Posted by: Rafaela Canova Davide

𝗔𝗠𝗔 𝗗𝗼𝗰𝗦𝗜𝗚 𝗪𝗲𝗯𝗶𝗻𝗮𝗿 | 𝗝𝗼𝗯 𝗠𝗮𝗿𝗸𝗲𝘁 𝗦𝗲𝗿𝗶𝗲𝘀

𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗔𝗰𝗮𝗱𝗲𝗺𝗶𝗰 𝗝𝗼𝗯 𝗠𝗮𝗿𝗸𝗲𝘁: 𝗨.𝗦. 𝗮𝗻𝗱 𝗚𝗹𝗼𝗯𝗮𝗹 𝗣𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲𝘀 𝗳𝗿𝗼𝗺 𝗥𝗲𝗰𝗲𝗻𝘁𝗹𝘆 𝗣𝗹𝗮𝗰𝗲𝗱 𝗣𝗵𝗗𝘀

The 2025–26 hiring cycle has been dynamic — uneven demand, shifting priorities, and an increasingly global market. How do you prepare across markets, adapt your materials, and interpret uncertain signals when the landscape keeps changing?

This panel brings together recently placed marketing PhDs with cross-market experience. They’ll share what actually differed across markets — from job materials to flyout expectations — and how they navigated strategic decisions in a nontraditional cycle.

𝗗𝗮𝘁𝗲: Thursday, May 28, 2026
𝗧𝗶𝗺𝗲: 13:00 – 14:15 ET
𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: Zoom
𝗥𝗦𝗩�ջ:

𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀:

is a recent PhD graduate from the University of Georgia. She will be joining Singapore Management University as faculty this fall. Her research focuses on identifying marketing strategies centered around climate change and how these affect firm’s financial performance and customer response.

Hass is a recent PhD graduate from the University of West Virginia. She will be joining Kennesaw State University as a faculty this fall. Her research interests lie in how digital marketing impacts consumer wellbeing, specifically, examining the impact of GenAI on various consumer outcomes, as well as speculators in brand communities.

is a recent PhD graduate from Syracuse University. He will be joining Bryant University as a faculty this fall. His research explores how digital technologies such as social media and artificial intelligence shape firm strategies and stakeholder responses.

is a recent PhD graduate from the University of Maryland. He will be joining San Diego State University as faculty this fall. His research investigates how sociopolitical issues influence the marketplace through a consumer behavior lens.

��Have a question for them? Submit it in advance via the registration form. We’ll prioritize questions related to the webinar’s focus.

Hosted by , supporting PhD students in their research journeys. For questions, reach out to our chair, , and the organizing team for Special Projects & Partnerships, , and .

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Posted by: Art Weinstein

Nova Southeastern University, Fort Lauderdale, Florida (USA) will host a Digital Marketing Summit on April 24th, 2026. The event has been organized by the Marketing department at the H. Wayne Huizenga College of Business and Entrepreneurship. Industry experts and marketing faculty will share their insight on a variety of new and trending topics in the field. A few session titles include, “AI Influencers and the Trust Equation: What Happens When the ‘Voice’ of the Brand Isn’t Human?”, “SEO in the Age of AI: How to Win in 2026”, and “Stop Treating LinkedIn Like Social Media: How AI and Strategy Turn Your Profile into a Business Engine”. The event will take place at the Sales Institute on the Fort Lauderdale campus. Breakfast and lunch will be served, providing ample opportunity to network and interact with fellow peers in the field. Registrants will also have the opportunity to interact with the speakers at the live Q&A panel discussion, which will conclude the event. Those interested in attending the event can register by clicking on the following link:

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Posted by: Olivier Sibai

Bath CCT Ideation Retreat – June 1^st��and 2^nd��

Transforming the idea into a compelling project is often the hardest, longest and most frustrating part of the research journey. Ideation can feel elusive, especially when navigating complex theoretical terrain and diverse methodological possibilities. Yet, when we find the right direction early on, projects evolve quickly, meaningfully and joyfully.

This retreat is designed to help make that happen. We’re bringing together the collective energy and expertise from the London CCT network and the West Country CCT community (Bath, Bristol, Cardiff) to support up to 30 participants in developing strong, actionable research ideas.

Through one-on-one conversations, group discussions, focused writing sessions and informal chats, this retreat will provide a supportive space for you to refine your thinking, connect with peers, and move your projects forward.

A UNESCO World Heritage Site, Bath offers a brilliant backdrop for this creative work – with its beautiful Georgian architecture, serene atmosphere and easy access to nature. Whether you’re at the start of a new inquiry or looking to sharpen an emerging concept, please join us at the School of Management for two days of creative momentum, focused ideation and shared insight!

What to expect

1:1 mentor meetings:��access to 30-minute meetings with CCT researchers, including various senior academics, for focused feedback

Breakout group discussion:��focused exchanges in small groups to ideate with an expert audience on your research project

Focused writing:��dedicated writing time in a supportive environment, with scheduled breaks, refreshments and lunch

Collaboration:��opportunities to work on your research idea in-person with your co-authors and grab a colleague around a break or dinner to pick their brain

Socialise:��hang out with friends and colleagues around breaks, lunch and dinner

Easy access to EMAC conference:��take the opportunity to extend your stay in Bath and attend the , starting the day after the retreat. Please note: this requires a separate registration.

Who can attend

While we primarily aim to connect CCT researchers from London and the West Country, any PhD or faculty doing or interested in CCT research is welcome.

Project scope and participation

The retreat emphasises exploratory, generative work that benefits from collaborative input and fresh perspectives.

We therefore encourage attendees to focus on papers that are ongoing, unfinished or at risk of being set aside – whether a nascent idea, a concept in need of refinement, or an empirical study where the theoretical framework is still forming and the narrative needs shaping.

Mentors

Mentors to the retreat, with whom participants will be able to discuss with and gain feedback from include Prof. Avi Shankar, Prof. Eric Arnould, Prof. Marius Luedicke, Prof. Zeynep Arsel (online), Prof. Nil Toulouse and Dr. Rebecca Scott

Cost

Participation is free and lunch will be provided. However, you will need to cover the costs of your accommodation and dinner.

If you are a PhD student or early-career researcher whose participation might be constrained by financial concerns, we have a small funding pot to help cover travel expenses. Please get in touch with the organisers for more details.

Registration

To manage capacity and ensure the smooth running of the retreat, participation is capped at 30 participants. Places will be allocated on a first-come, first-served basis.

��Attendees are required to submit a brief abstract of their project: please include this as long-form text within the registration form.

Registration deadline:��Thursday 30 April 2026

Organising team

, Senior Lecturer in Marketing (Associate Professor), University of Bath School of Management

, Senior Lecturer in Marketing (Associate Professor), University of Bath School of Management

, Senior Lecturer in Marketing (Associate Professor), Queen Mary University of London

For enquiries, please contact lead organiser Olivier Sibai.

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Posted by: Paul Fombelle

SERVSIG DOCTORAL CONSORTIUM 2026

The Service Special Interest Group (SERVSIG) of the ��������� (���������) is pleased to announce the 32nd SERVSIG Doctoral Consortium, to be held on June 29^th, immediately preceding the Frontiers in Service Conference at the Hanken School of Economics in Helsinki, Finland.

The consortium is designed to help doctoral students and early-career faculty thrive in their careers. It has two components, in the morning to early afternoon, we have panel sessions followed by a small group individual mentor session in which you will get advice on the state of your research.

Panel sessions: In an intimate and collegial setting, participants engage directly with leading service scholars from around the world. This year’s theme focuses on pathways to launching strong early-career trajectories. The program will include tips from experienced scholars on selecting interesting research ideas, from early-career researchers on getting through the PhD and landing a job, on experience-sharing on how to (not) use AI to increase research productivity, and on finding a mentor and being a good mentee. And we promise to have fun doing it!

Mentoring sessions: A hallmark of the consortium is our afternoon mentoring session from some of the kindest and yet most successful service researchers in the field. This is a unique opportunity to meet in small groups with outstanding scholars in the field—dedicated time to discuss your research and receive substantive, personalized feedback. Whether you just want to pitch your research idea or are working on the first conference or full paper, all submissions are welcome. You will be assigned to a group of approximately 3 students with similar topics, along with one or two mentors with expertise in this area. Each group should have at least 30 minutes to discuss each submission. Your submission will be read by all group members, and you commit to reading the other group members’ papers.

We invite PhD students at all levels and early-career-stage faculty to register and participate in the Doctoral Consortium!�� So mark the dates in your calendar and stay tuned for more details on the program!

Participation requirement

To participate in the Doctoral Consortium, you must register and attend for the Frontiers in Services Conference.

Application

Please submit a short research summary (2–3 pages, with up to 2 additional pages for appendices) by May 1, 2026. Please upload your proposal using the Qualtrics link below. If applicable, you may submit a working paper/conference paper as an appendix. Please make this all a single PDF for upload. Please follow formatting guidelines. Answer all questions to the best of your ability. Every PhD student is at a different point in their journey.

Upload Application here:

In your submission, please include the following information (to the extent applicable):

1. Your name & affiliation
2. Your supervisors
3. Year in program, estimated graduation, stage in dissertation
4. Your primary research question(s)
5. Why is it important to study
6. Applicable theory
7. Details on data analyzed or that you plan to collect, methodological approach, and a rough timeline for your planned studies
8. Next steps

Scholarships

We have travel eight $500 awards available for deserving candidates. All applicants who have submitted their research summary via the Qualtrics link will automatically be considered for the two highly competitive awards: The Liam Glynn Travel Scholarship, sponsored by SERVSIG and the Arizona State University’s Center for Services Leadership, and the Michael Brady Young Service Scholar Award, sponsored by Chair Omer DeSerres of HEC Montréal.

*please note you must attend the conference to receive the award.

The Liam Glynn Travel Scholarship

SERVSIG��and the��ASU Center for Services Leadership��gives emerging services scholars the opportunity to attend the Services Doctoral Consortium and the Frontiers in Services Conference.��The��ASU Center for Services Leadership��is a research center within the W. P. Carey School of Business at Arizona State University. Founded in 1985 to pioneer the study of services, the Center for Services Leadership has established itself as a globally recognized authority on how to compete strategically through the profitable use of services. The Center for Services Leadership is the sponsor of this year’s Services Doctoral Consortium and the��Liam Glynn Research Scholarship Award.

Liam Glynn was a Lecturer at the University College Dublin in the Smurfit Graduate School of Business. The first Director of the UCD Centre for Quality and Services Management, Liam published services marketing articles in France, Ireland, Italy, the United Kingdom, and the United States. Co-editor of Understanding Services Management in 1995, he was the Membership Coordinator for SERVSIG and co-chaired the first SERVSIG Conference on services research in 1999. He was 40 when his long battle with cancer ended. SERVSIG created an annual travel scholarship in Liam’s name to honor his memory.

Michael Brady Young Service Scholar Award.

Sponsored by Chair Omer DeSerres of HEC Montréal, this award honors Professor Michael Brady’s extraordinary dedication to the service discipline and to the scholars who carry it forward. Throughout his career, Brady has shown an unwavering commitment to nurturing the next generation—investing deeply in his own students and mentoring emerging researchers across the globe. This award reflects that spirit, recognizing outstanding early-career contributions to service scholarship.

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Posted by: ELMAR Moderator

SMaRT Workshops – Statistics, Methods, and Research Training

SEM, longitudinal data, hierarchical models, time series, R, machine learning and many others.

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Posted by: Katie Rosa

MIT Discrete Choice Analysis short course | June 22-26, 2026

Dear Colleagues,

We would like to invite you to a one-week MIT course from June 22-26, 2026:

4.0 Continuing Education Credits (CEUs): The course includes 22.5 hours of lectures, 7.5 hours of computer labs, and may be accompanied by a letter in support of ECTS credit transfer.

Discrete choice models are used in many fields such as economics, engineering, environmental management, marketing, urban planning, and transportation. The course is designed for modelers who wish to acquire in-depth knowledge of the latest developments. It is intended for both academics and professionals.

The course covers: alternative models including Logit, Probit, Nested Logit, Multivariate Extreme Value, discrete and continuous Logit Mixtures and Hybrid Choice Models; and alternative estimation methods including simulated maximum likelihood, Hierarchical Bayes, instrumental variable methods and random effects in panel data. Recent additions to the course include “Foundations of Stated Preference Elicitation: Consumer Behavior and Choice-based Conjoint Analysis” by Moshe Ben-Akiva, Daniel McFadden and Kenneth Train, estimation of flexible model specifications using machine learning methods and online applications for optimization and personalization. Each day of this course consists of lectures followed by a computer lab to apply the lectured methods with open-source software and data sets. Initial lectures and lab session review required fundamental concepts.

One full-tuition scholarship will be awarded to an outstanding doctoral student with an application deadline of April 30, 2026. Partial scholarships (50%) are available for junior faculty, postdocs, and doctoral students.

The course will be taught in a hybrid format with in-person and live online cohorts attending simultaneously. Additional information is available . We appreciate your help in making people aware of this unique opportunity to study this summer at MIT.

Thanks,

Moshe Ben-Akiva

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Posted by: Rafaela Canova Davide

𝗔𝗠𝗔 𝗗𝗼𝗰𝗦𝗜𝗚 𝗪𝗲𝗯𝗶𝗻𝗮𝗿 | 𝗙𝗿𝗼𝗺 𝗜𝗻𝘀𝗶𝗴𝗵𝘁 𝘁𝗼 𝗜𝗺𝗽𝗮𝗰𝘁: 𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴 𝗮𝗻𝗱 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗶𝗻 𝘁𝗵𝗲 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗕𝗲𝘁𝘁𝗲𝗿 𝗪𝗼𝗿𝗹𝗱 (𝗕𝗠𝗕𝗪) 𝗦𝗽𝗮𝗰𝗲

Marketing plays a central role in shaping markets, institutions, and everyday life—yet much of its societal impact remains understudied.

The Better Marketing for a Better World initiative highlights this gap, and this webinar brings together leaders of the BMBW conversation to reflect on how doctoral students and��early-career scholars can engage consequential societal problems while advancing core marketing theory, rigor, and long-term scholarly impact.

𝗙𝗿𝗶𝗱𝗮𝘆, 𝗔𝗽𝗿𝗶𝗹 𝟭𝟬, 𝟮𝟬𝟮𝟱
𝟮–𝟯 𝗣𝗠 𝗘𝗧
𝗥𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗹𝗶𝗻𝗸:

𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝘄𝗲𝗯𝗶𝗻𝗮𝗿 𝘄𝗶𝗹𝗹 𝗰𝗼𝘃𝗲𝗿:

> How to identify meaningful societal-impact problems suitable for marketing research
> How to frame and execute rigorous research in the BMBW space
> How to position this work for publication, visibility, and long-term academic careers

𝗠𝗲𝗲𝘁 𝗢𝘂𝗿 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀:

Prof.

Prof.

Whether you are exploring BMBW topics for the first time or actively working in this space, this webinar offers practical guidance, strategic insight, and inspiration for turning insight into impact.

Hosted by , supporting PhD students in their research journeys. For questions, reach out to our chair, , or the Vice Chair of Special Projects & Partnerships, .

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Posted by: Saeed Samiee

International Marketing Research Colloquium

The Academy of International Business is pleased to announce the second International Marketing Research Colloquium, tentatively planned for June 30th, 8:00am-10:30pm EDT, as a Pre-Conference event in conjunction with AIB’s Annual Conference in Manchester.

The event will feature current and former editors and associate editors of international marketing/business journals, and other active researchers who will collectively share decades of experience in international marketing scholarship, publication strategies, and challenges of publishing in the leading journals. Specifically, the goal of this Colloquium is to provide insights regarding the selection of timely, interesting, and relevant international marketing topics for research, manuscript positioning, theory and methodology considerations, manuscript preparation and submission, and nuances of addressing reviewer concerns, among other topics.

A key feature of the event is to provide author-attendees with in-person feedback in small roundtable discussions pertaining to papers submitted for inclusion in the Colloquium. All Sheth Foundation International Marketing Research Colloquium attendees are required to submit papers, whether complete, nearing completion, or work-in-progress. (For WIP projects, please submit a 5-page (max) summary, inclusive of key references, tables, and figures.) These may include manuscripts that you have submitted or plan to submit to this year’s AIB Conference or other (international) marketing conferences. Our aim is to offer insights from established international marketing scholars for each manuscript regardless of its stage of development.

We invite all researchers with an interest in international marketing to register for free and attend the Colloquium by submitting a manuscript for roundtable discussion and feedback by our international marketing editors. All scholars from Ph.D. students to senior faculty are welcome to attend and get feedback on their work.

Submission site:

The deadline for submission of papers for the Colloquium is May 15th, 2026.

For questions and additional information please contact:

Organizing Committee:

Ayşegül Özsomer, Editor, JIM
Kelly Hewett, Immediate Past EIC, JIM
Daekwan Kim, Senior Editor, IBR/Associate Editor, JIM
Gary Knight, Willamette University and AIB President
Peter Gabrielsson, University of Vaasa
Saeed Samiee (contact), Consulting Editor, JIBS (email: samiee@utulsa.edu)

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Posted by: Christina Månsson

Summer School in Marketing Research with Purpose

Tinbergen Institute and Business Data Science, July 6-10 Amsterdam

Text on your website:

We are pleased to announce the��Summer School in Marketing Research with Purpose��(Amsterdam, July 6–10, 2026).

This summer school is designed for MSc, MPhil, and PhD students, as well as postdoctoral researchers and junior faculty, who are interested in understanding how marketing and consumer behavior shape societally relevant outcomes��and how to develop impactful research in this domain.

The course focuses on research at the intersection of marketing and society, including domains such as sustainability, diversity and inclusion, health-related consumption, political and ideological influences on consumption, and brand activism.��We take a consumer behavior perspective and examine how marketplace actions (e.g., pricing, branding, communication) influence perceptions, decisions, and real-world behaviors.

Participants will engage with recent papers from leading marketing journals,��critically analyze their theoretical and methodological approaches, and use these insights to develop and refine their own research ideas. The course is highly interactive and particularly suited for those in the early stages of their research trajectory who want to position their work within the growing field of marketing for societal impact.

Early bird registration until April 13:

Faculty include:

Prof. Dr. Ir. Peeter Verlegh��(Vrije Universiteit Amsterdam)
Editor-in-Chief, Journal of Interactive Marketing;��expert in branding, consumer behavior, and brand activism

Dr. Aylin Aydinli��(Vrije Universiteit Amsterdam)

Associate Professor of Marketing; expert in consumer behavior, with a focus on sustainability, diversity and inclusion, and identity and social perception in the marketplace

Date: July 6 to July 10, 2026

Credits:��3ETCS

Teaching Language:��English

Venue:��Tinbergen Institute Amsterdam,��located��in the heart of Amsterdam��on the��Roeterseiland��campus of the University of Amsterdam

More information and registration:

��

or

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Posted by: James Ellis

Webinar for JACR issue on Linguistics and Language in Consumer Research

This webinar will take place April 9, 2026, at 11:00 AM EST, and will showcase eight articles featured in the JACR issue about Linguistics and Language in Consumer Research, and opens the stage for discussion with the authors and editors about these articles and future research of language in marketing and consumer behavior. Thus, the webinar for this JACR issue will celebrate language research in consumer behavior, hinting that this isn’t just an issue, it is a movement!

Ann Kronrod, Sarah Moore, and Peeter Verlegh

Keri��Kettle, Americus��Reed, Carter��Morgan, Vanessa��Tinlin, and Rohan��Garg

Giulia��Maimone, Uma R.��Karmarkar, and On��Amir

Xin��Zhou, Michelle E��Daniels, and Adriana��Samper

Reihane��Boghrati��and Jonah��Berger

Gizem��Ceylan��and Kristin��Diehl

Katharina��Saile��and Verena��Hüttl-Maack

Jos��Hornikx��and Frank van��Meurs

Martin��Reimann��and Ann��Kronrod

For more information, go to

ZOOM LINK (no pre-registration required):

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