Linguistics and Language in Consumer Research
Introduction
A JACR Webinar, 9 Apr 2026
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: Events
Posted by: James Ellis
Webinar for JACR issue on Linguistics and Language in Consumer Research
This webinar will take place April 9, 2026, at 11:00 AM EST, and will showcase eight articles featured in the JACR issue about Linguistics and Language in Consumer Research, and opens the stage for discussion with the authors and editors about these articles and future research of language in marketing and consumer behavior. Thus, the webinar for this JACR issue will celebrate language research in consumer behavior, hinting that this isn’t just an issue, it is a movement!
Ann Kronrod, Sarah Moore, and Peeter Verlegh
Keri Kettle, Americus Reed, Carter Morgan, Vanessa Tinlin, and Rohan Garg
Giulia Maimone, Uma R. Karmarkar, and On Amir
Xin Zhou, Michelle E Daniels, and Adriana Samper
Reihane Boghrati and Jonah Berger
Gizem Ceylan and Kristin Diehl
Katharina Saile and Verena Hüttl-Maack
Jos Hornikx and Frank van Meurs
Martin Reimann and Ann Kronrod
For more information, go to
ZOOM LINK (no pre-registration required):