Publishing in the BMBW Space
Introduction
Publishing and Positioning Research in the Better Marketing for a Better World Space, Webinar, 10 Apr 2026
INTEREST CATEGORY: MARKETING AND SOCIETY, DOCTORAL STUDENTS
POSTING TYPE: Events
Posted by: Rafaela Canova Davide
ð—”ð— ð—” ð——ð—¼ð—°ð—¦ð—œð—š ð—ªð—²ð—¯ð—¶ð—»ð—®ð—¿ | ð—™ð—¿ð—¼ð—º ð—œð—»ð˜€ð—¶ð—´ð—µð˜ ð˜ð—¼ ð—œð—ºð—½ð—®ð—°ð˜: ð—£ð˜‚ð—¯ð—¹ð—¶ð˜€ð—µð—¶ð—»ð—´ ð—®ð—»ð—± ð—£ð—¼ð˜€ð—¶ð˜ð—¶ð—¼ð—»ð—¶ð—»ð—´ ð—¥ð—²ð˜€ð—²ð—®ð—¿ð—°ð—µ ð—¶ð—» ð˜ð—µð—² ð—•ð—²ð˜ð˜ð—²ð—¿ ð— ð—®ð—¿ð—¸ð—²ð˜ð—¶ð—»ð—´ ð—³ð—¼ð—¿ ð—® ð—•ð—²ð˜ð˜ð—²ð—¿ ð—ªð—¼ð—¿ð—¹ð—± (ð—•ð— ð—•ð—ª) ð—¦ð—½ð—®ð—°ð—²
Marketing plays a central role in shaping markets, institutions, and everyday life—yet much of its societal impact remains understudied.
The Better Marketing for a Better World initiative highlights this gap, and this webinar brings together leaders of the BMBW conversation to reflect on how doctoral students and early-career scholars can engage consequential societal problems while advancing core marketing theory, rigor, and long-term scholarly impact.
📅 ð—™ð—¿ð—¶ð—±ð—®ð˜†, ð—”ð—½ð—¿ð—¶ð—¹ ðŸðŸ¬, ðŸ®ðŸ¬ðŸ®ðŸ±
â° ðŸ®â€“🯠ð—£ð— ð—˜ð—§
🔗 ð—¥ð—²ð—´ð—¶ð˜€ð˜ð—¿ð—®ð˜ð—¶ð—¼ð—» ð—¹ð—¶ð—»ð—¸:
ð—ªð—µð—®ð˜ ð˜ð—µð—¶ð˜€ ð˜„ð—²ð—¯ð—¶ð—»ð—®ð—¿ ð˜„ð—¶ð—¹ð—¹ ð—°ð—¼ð˜ƒð—²ð—¿:
> How to identify meaningful societal-impact problems suitable for marketing research
> How to frame and execute rigorous research in the BMBW space
> How to position this work for publication, visibility, and long-term academic careers
ð— ð—²ð—²ð˜ ð—¢ð˜‚ð—¿ ð—¦ð—½ð—²ð—®ð—¸ð—²ð—¿ð˜€:
Prof.
Prof.
✨ Whether you are exploring BMBW topics for the first time or actively working in this space, this webinar offers practical guidance, strategic insight, and inspiration for turning insight into impact.
🌟 Hosted by , supporting PhD students in their research journeys. For questions, reach out to our chair, , or the Vice Chair of Special Projects & Partnerships, .