Marketing Dictionaries
If you know of any unpublished dictionary/list of marketing terms, please consider emailing Vivek Astvansh
dialogArchive
Type: Dialog
Attitude-Behavior Gap in Green Consumption
Ishani Patharia is looking for working papers and unpublished studies on this topic
dialogLaunches and Adoption in B2B Markets
Stephan Volpers seeks unpublished empirical studies on new product launches or adoption in business markets
dialogMeta-Analyses
A anonymous researcher seeks unpublished or working paper meta-analyses on any marketing topic
dialogB2B Connect Research Symposium
Cohosted by the ÂÜÀòÉç¹ÙÍø's Interorganizational SIG, the European Marketing Academy's B2B Marketing SIG, and the Australian & New Zealand Marketing Academy (ANZMAC)
dialogCustomer Equity Drivers
Valter Afonso Vieira is looking for unpublished papers on customer equity drivers
dialogLocalization of Web Sites and Apps
Mamoun Benmamoun seeks manuscripts on standardization, adaptation or localization of international Web sites, social media platforms or mobile apps
dialogJMR Scholarly Insights by ÂÜÀòÉç¹ÙÍø DocSIG
The ÂÜÀòÉç¹ÙÍø's Doctoral Student SIG is looking for doctoral students to contribute to the JMR Scholar Insights blog
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